Marketing Manager
Casablanca Bridal - Anaheim, California, United States, 92808
Work at Casablanca Bridal
Overview
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Overview
Marketing Campaigns Conceptualize, plan, and execute targeted marketing campaigns for bridal collections, including photoshoots, digital advertising, social media initiatives, PR, and events. Manage campaign budgets and track key performance indicators (KPIs) to measure success
Digital Marketing Oversee Casablanca Bridal website, optimizing user experience and conversion rates Develop and execute content marketing strategies for social media platforms like TikTok, Instagram, Pinterest, and Facebook Utilize SEO techniques to improve organic search visibility for bridal related keywords Influencer Marketing/Public Relations Identify and partner with key influencers within the bridal industry (or other relevant industries) to promote Casablanca Bridal collections Manage public relations activities to secure press coverage for Casablanca Bridal collections in bridal magazines and online publications Develop press releases and pitch stories to relevant media outlets Retail Partner Support Collaborate with Authorized Retailers to develop local marketing plans and provide marketing materials to support in-store sales Conduct training sessions for retail sales teams to educate them on the latest Casablanca Bridal collections and offerings Market Analysis/Budget Monitor industry trends, competitor analysis and consumer insights to inform marketing strategies Partner with sales and accounting to forecast annual budget and new product launches Requirement for Success: 4-5 years of marketing experience in both acquisition and retention, fashion is preferred. Demonstrated success leading cross-functional teams with a high degree of independence. Impeccable project management, organization, and overall communication skills plus attention to detail. Experience in building & driving 360 go-to-market campaigns. Must possess in-depth digital marketing & email marketing knowledge and experience. Skilled in understanding data & using it to optimize marketing strategies Ability to work independently & collaboratively across multiple projects Demonstrate an understanding of social media & consistently up to date with trends & culture Experience managing and developing junior level subordinates, maximizing their productivity and success. Google Analytics, Website Management, SalesForce, NuORDER experience is a plus. Qualifications Bachelor's degree or equivalent experience 3+ years' experience in marketing Ability to multi-task Strong verbal, written, and organizational skills