L'Oreal
Dir. Marketing/Comms
L'Oreal - New York, New York, us, 10261
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Dir. Level Loyalty Marketing
role at
L'Oréal Title: Director of LEVEL Loyalty Marketing
Are you the right candidate for this opportunity Make sure to read the full description below.
Department: LEVEL Loyalty Rewards – PPD Digital
Location: New York, NY
Who We Are For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! Job Summary The Director of Loyalty Marketing is a strategic and highly collaborative role responsible for developing and executing innovative loyalty marketing strategies to drive enrollment, customer engagement, retention, and lifetime value. This role requires a strong understanding of loyalty program mechanics, customer segmentation, personalized communication, and multi-channel marketing. The Director will lead key projects and manage partner relationships to deliver exceptional loyalty program experiences that align with overall business objectives. Key Responsibilities Communication Strategy & Execution: Develop and oversee the execution of multi-channel communication strategies to engage loyalty program members and drive new member acquisition. This includes creating personalized content and messaging for different customer segments across email, print, SMS, in-app notifications, social media, and paid media channels. Brand Partnership and Promotions: Cultivate and manage relationships with key brand stakeholders within L'Oréal, ensuring alignment between loyalty program initiatives and brand strategies. This includes collaborating with brand marketing teams on joint promotions, co-branded campaigns, and other initiatives to leverage brand equity and drive loyalty program growth. Creative Agency Management: Cultivate and manage the relationship with creative partners ensuring seamless integration and optimal performance of loyalty program platforms and technologies. Event & Experiential Marketing: Oversee the planning and execution of loyalty program events, shows, and exclusive experiences designed to increase program enrollment, strengthen customer relationships, and brand advocacy. Advocacy & Influencer Program Development: Working closely with our internal A+I team; design and implement programs that cultivate brand advocates and leverage influencer marketing to expand the reach of the loyalty program and drive new member acquisition. Field/Sales Team Collaboration: Establish and maintain strong relationships with field/sales teams, providing them with the necessary tools, training, and communication materials to effectively promote the loyalty program and drive new business acquisition through loyalty program benefits. Budget Management: Develop and manage the loyalty marketing budget, ensuring efficient allocation of resources and tracking ROI for all loyalty program initiatives. Qualifications 8+ years of progressive experience in loyalty marketing, CRM, or related field. Proven track record of developing and executing successful loyalty programs. Deep understanding of customer segmentation, personalized communication, and multi-channel marketing. Excellent communication, interpersonal, and presentation skills. Strong analytical skills and experience with marketing analytics tools. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience managing partner relationships. Experience with beauty or consumer goods industries a plus. Seniority level Not Applicable Employment type Full-time Job function Other, Information Technology, and Engineering Industries Manufacturing and Personal Care Product Manufacturing
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Dir. Level Loyalty Marketing
role at
L'Oréal Title: Director of LEVEL Loyalty Marketing
Are you the right candidate for this opportunity Make sure to read the full description below.
Department: LEVEL Loyalty Rewards – PPD Digital
Location: New York, NY
Who We Are For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! Job Summary The Director of Loyalty Marketing is a strategic and highly collaborative role responsible for developing and executing innovative loyalty marketing strategies to drive enrollment, customer engagement, retention, and lifetime value. This role requires a strong understanding of loyalty program mechanics, customer segmentation, personalized communication, and multi-channel marketing. The Director will lead key projects and manage partner relationships to deliver exceptional loyalty program experiences that align with overall business objectives. Key Responsibilities Communication Strategy & Execution: Develop and oversee the execution of multi-channel communication strategies to engage loyalty program members and drive new member acquisition. This includes creating personalized content and messaging for different customer segments across email, print, SMS, in-app notifications, social media, and paid media channels. Brand Partnership and Promotions: Cultivate and manage relationships with key brand stakeholders within L'Oréal, ensuring alignment between loyalty program initiatives and brand strategies. This includes collaborating with brand marketing teams on joint promotions, co-branded campaigns, and other initiatives to leverage brand equity and drive loyalty program growth. Creative Agency Management: Cultivate and manage the relationship with creative partners ensuring seamless integration and optimal performance of loyalty program platforms and technologies. Event & Experiential Marketing: Oversee the planning and execution of loyalty program events, shows, and exclusive experiences designed to increase program enrollment, strengthen customer relationships, and brand advocacy. Advocacy & Influencer Program Development: Working closely with our internal A+I team; design and implement programs that cultivate brand advocates and leverage influencer marketing to expand the reach of the loyalty program and drive new member acquisition. Field/Sales Team Collaboration: Establish and maintain strong relationships with field/sales teams, providing them with the necessary tools, training, and communication materials to effectively promote the loyalty program and drive new business acquisition through loyalty program benefits. Budget Management: Develop and manage the loyalty marketing budget, ensuring efficient allocation of resources and tracking ROI for all loyalty program initiatives. Qualifications 8+ years of progressive experience in loyalty marketing, CRM, or related field. Proven track record of developing and executing successful loyalty programs. Deep understanding of customer segmentation, personalized communication, and multi-channel marketing. Excellent communication, interpersonal, and presentation skills. Strong analytical skills and experience with marketing analytics tools. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience managing partner relationships. Experience with beauty or consumer goods industries a plus. Seniority level Not Applicable Employment type Full-time Job function Other, Information Technology, and Engineering Industries Manufacturing and Personal Care Product Manufacturing
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