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Status: Contractor (Remote in South Florida)

Live Arts Miami is seeking a professional contractor with knowledge of best practices in marketing & communications, with an emphasis in online and grassroots marketing. This person should have familiarity with the field of performing arts presenting and an understanding of Miami’s diverse audiences, cultural organizations and media outlets. Strong copywriting skills are needed with the ability to effectively communicate with a wide range of individuals and constituencies in a diverse community, plus excellent organizational skills including the ability to establish timelines, manage competing priorities, and track /meet deadlines. The contractor should have proficiency in Microsoft Office Suite, Adobe Creative Suite, Canva, Mailchimp, and social media outlets including in-depth functionality of Facebook, Instagram, TikTok, etc., and understand the latest trends in digital data tracking and Google Analytics.

Summary:

The Marketing Manager leads overall marketing efforts for Live Arts Miami to advance organizational goals including building new audiences, driving attendance to events, strengthening design and branding, and broadening PR/communications.

Scope of Work:

• Creates and executes marketing plans, identifying target audiences and establishing marketing budgets for the annual season and each project. Spearheads audience development efforts and institutional branding initiatives.
• Oversees and generates content for online presence including management of website, blog, video platforms, and social media outlets.
• Manages the timely creation of promotional materials including brochures, videos, ads, e-mail blasts, flyers, banners, event signage and swag.
• Negotiates and executes advertising spends with external media outlets, including digital platforms such as Google, YouTube and Meta. Develops promotional partnerships with aligned organizations, media sponsors, and key influencers.
• Generates marketing copy and press releases for print, radio, Email and digital initiatives.
• Oversees public relations efforts to promote Live Arts Miami and its events, including media outreach and listings.
• Collects data to evaluate potential audiences, market conditions, competitors and advertising trends.
• Maintains Live Arts Miami brand presence at all MDC campuses and in the community through distribution of print and digital posters, plus other marketing collateral.
• Manages resources according to agreed marketing budgets, tracks expenditures and collects receipts.
• Maintains marketing archive including press clippings, photo, and video files for each event.
• Creates marketing reports for internal and external stakeholders.

Background – About Live Arts Miami (LAM):

Live Arts Miami is an action-driven platform for powerful performances, impactful community programs and learning experiences that spark dialogue, raise awareness around pressing issues, and open minds and hearts in all who take part. Centering on trailblazing work across performing arts disciplines from around the globe, LAM is one of Miami’s pioneer arts organizations. Created in 1990, and a proud part of Miami Dade College (MDC), LAM has featured some of the most extraordinary performing artists of our time and countless unforgettable performances, collaborations, and public art projects from all over the world. LAM’s mission is to empower artists, audiences, and students to cultivate change in our community through transformative programs and performances in the live arts. To learn more, visit www.liveartsmiami.org.

Please send resume and cover letter with Marketing Manager in the subject line to liveartsmiami@mdc.edu.