Kelly Services
Kelly Services is hiring: Marketing Manager in Toledo
Kelly Services - Toledo, OH, United States, 43601
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Overview
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Finding a job that fits your lifestyle isn't always easy. That's where Kelly® comes in. We're seeking an Marketing Manager to work in Toledo, OH. Sound good? Take a closer look below. We're here to help you find something great that works for you-so you won't miss a moment of what really matters in your life.
Pay Rate: $35 per hour
Why you should apply to be a Marketing Manager :
What's a typical day as a Marketing Manager ? You'll be:
This job might be an outstanding fit if you:
What happens next Once you apply, you'll proceed to next steps if your skills and experience look like a good fit. But don't worry-even if this position doesn't work out, you're still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more. Helping you discover what's next in your career is what we're all about, so let's get to work. Apply to be a Marketing Manager today!
9730142
Finding a job that fits your lifestyle isn't always easy. That's where Kelly® comes in. We're seeking an Marketing Manager to work in Toledo, OH. Sound good? Take a closer look below. We're here to help you find something great that works for you-so you won't miss a moment of what really matters in your life.
Pay Rate: $35 per hour
Why you should apply to be a Marketing Manager :
- Competitive pay rate.
- Opportunity to work with a reputable company.
- Convenient Day shift timing (M-F).
- HYBRID - Tuesday, Wednesday and Thursday with Monday and Friday as optional remote days.
What's a typical day as a Marketing Manager ? You'll be:
- Reports to the Digital Marketing Manager and is responsible for the end-to-end customer journey including email automation and various digital touchpoints.
- Shapes the workflow for a campaign and provides design guidance across different campaign touchpoints to ensure optimal design, language continuity and to maximize conversion funnel.
- Supports campaign reporting and optimization that can articulate where campaigns are / are not being successful and identifying opportunities for improvement.
- Responsible for working with our GIS and channel marketing partners to design, execute and track performance of all Insulation email campaign initiatives.
- Serves as a knowledge resource and capability evangelist for marketing automation within the Insulation business.
- Work with Marketing, Sales, and GIS Leaders to create strategic marketing automation plans that are connected to key growth drivers and business initiatives
- Tie marketing automation campaigns to setting strong KPIs that are measurable
- Create workflows and pathways for marketing automation campaigns, outlining touchpoints and creating if/then user pathways
- Design and implement high-quality, end-to-end marketing automation journeys within Microsoft Dynamics
- Facilitate discussions to identify lead sources, execute strategy, communication, and responsibilities across marketing and sales teams
- Be the "go-to" person within Insulation for questions about marketing automation
- Use analytics to track the success of campaigns and adjust tactics accordingly. They may also translate complex data into actionable insights for stakeholders.
- Create and present comprehensive reports to present insights and recommendations with key stakeholders and leadership
- Develop copy to support campaigns/ content marketing, ensuring wording and tone is consistent throughout various digital touchpoints
- Support the development and management of marketing content calendar, coordinating with Channel Leaders and agencies where appropriate
- Coordinate the development of different marketing touchpoints (e.g. forms, emails, social, landing pages, blogs) to support campaigns
This job might be an outstanding fit if you:
- Bachelor's degree in Computer Science, Management Information Systems, Marketing or related field
- Demonstrated previous work experience of running e-mail marketing automation campaigns
- Effective collaboration in cultural and geographically diverse teams
- Demonstrates a strong understanding of e-mail marketing automation, content development and contemporary technology
- Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform
- Working knowledge of CRM, Microsoft Dynamics, Salesforce, XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools, Power BI, and JavaScript is preferred
What happens next Once you apply, you'll proceed to next steps if your skills and experience look like a good fit. But don't worry-even if this position doesn't work out, you're still in our network. That means all of our recruiters will have access to your profile, expanding your opportunities even more. Helping you discover what's next in your career is what we're all about, so let's get to work. Apply to be a Marketing Manager today!
9730142