Marketing Manager Job at MECCA Hospitality Recruitment in Grove
MECCA Hospitality Recruitment - Grove, OK, United States, 74345
Work at MECCA Hospitality Recruitment
Overview
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Overview
The Marketing Manager manages the daily operations of the property and special events. The Marketing Manager develops and implements both short- and long-term promotions, event plans and sets objectives and advances on property promotions, tournaments, and other events. The Marketing Manager is expected to serve as a public relations ambassador for the entire property.
This is an on-property role in Grove, Oklahoma. Remote/hybrid roles will not be considered for this.
Responsibilities
- Establish long-term enablement templates, tools, product collateral, PowerPoint presentations, and other materials to enable sales to effectively engage with customers and win deals.
- Assist in the development of incentive programs, special events, and other marketing programs.
- Execute and monitor strategic marketing plans, both short and long range.
- Administer the loyalty and reward program for the property and promotions and events with the assistance of other marketing staff and operational managers.
- Manage the reward program.
- Provide advice on segmentation of the loyalty program database, the design of level privileges, major prizing, and the design and content of direct marketing collateral materials.
- Develop innovative promotions and events including gaming tournaments, business partnerships, specific marketing plans, and exciting special events and promotions for the patrons.
- Coordinate with outside agencies to promote and/or produce promotions & events on site.
- Coordinate promotions and events with involved departments.
- Develop/create co-operative programs to incorporate into marketing strategies.
- Maintain schedules of upcoming promotions, events, and tournaments.
- Produce pre and post event evaluation reports for the General Manager.
- Investigate, locate, and purchase needed materials for promotions keeping in mind budgetary guidelines.
- Routinely keep in contact with VIP Guests and maintain guest relations.
- Research database information to identify customer demographics and interests; consult with management on methods of targeting, developing, and informing customers of upcoming special events.
- Maintain and update customer database continually ensuring the highest level of data integrity, including measurement systems; maintain confidentiality of database and files.
- Work and assist with other marketing projects including but not limited to promotions, events, entertainment, tournament, trade shows, and research as directed by management.
- Obtain the written approvals for all promotions and elements used on behalf of the property.
- Assist in the coordination of and development of administrative projects, tasks, and special events.
- Address personnel matters in adherence to departmental protocols, established company standards, and procedural guidelines.
- Prepare and manage budget, including expenses related to staffing levels, capital expenditures, and maintenance costs.
- Assume Human Resources responsibilities for the department, cultivating a collaborative work environment that encourages teamwork, provides performance feedback, and upholds mutual respect.
- Ensure high-quality compliance with company policies and legal requirements.
- Demonstrate professional communication skills, fostering and sustaining positive relationships with both staff and management.
- Provide strong leadership to guide and inspire teams. Build and manage high performance teams. Mentor and develop team members.
- Make critical decisions that impact the overall success of the organization.
- Communicate the organization's vision, mission, and goals to employees.
- Address complex problems and challenges within the organization. Implement solutions to improve efficiency and effectiveness.
- Lead and manage organizational change initiatives. Adapt strategies and operations to meet evolving business needs.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Hospitality
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