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Responsibilities As a strategic business partner for the Division leadership team, the Marketing Manager is responsible for developing and executing the annual marketing plan to contribute to the successful achievement of the division's business plan goals. Develop and execute annual marketing plan in collaboration with division leadership and Regional Marketing Director. Design quarterly and monthly strategies and tactics to drive qualified traffic to support the sales effort for existing communities and new community openings. Work with sales leadership and community teams to develop targeted marketing tactics to maximize traffic and conversion based on sales performance and lifecycle phase. Create strategic pre-opening marketing plans to ensure successful community openings; oversee all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation, and special events, with planning, oversight, and regular site visits. Maximize division's brand awareness and perception with key targets; ensure consistent execution of brand standards across markets. Track and analyze marketing initiatives' results to ensure effective ROI; utilize reporting tools and data for future strategies. Develop and execute PR strategies to generate positive news coverage. Enhance digital presence for division and communities; maintain community web presence on Meritage Homes website. Create and update collateral materials (sales tools) for communities. Build and manage vendor relationships. Coordinate consumer promotions and events, including planning, execution, and tracking results. Implement the company's national agent program and develop local outreach strategies, including messaging and event planning. Manage budgets for advertising, community start-ups, furniture, and sales offices. Develop, coach, and manage marketing support staff as applicable. Qualifications Bachelor's Degree in Marketing or related field preferred. 5+ years of marketing experience, preferably in homebuilding. Experience leading teams and managing relationships with stakeholders and vendors. Strong technical skills with MS Office, email systems, photo editing, and website content management. Ability to influence and overcome objections. Excellent communication and presentation skills with keen attention to detail. Team player with cross-functional collaboration skills. 2-3 years of people management experience. Overview Are you seeking an exciting career opportunity? Meritage Homes offers a dynamic work environment focused on energy-efficient and affordable homes across the US. We value authenticity, inclusivity, and innovation. Recognized as a Great Place To Work and ranked on Fortune's Best Workplaces, we are a top 5 public homebuilder with a rich history of over 180,000 homes delivered. Joining Meritage Homes offers benefits such as: Creative and innovative work environment. Core value-driven culture. Team-oriented atmosphere. State-of-the-art technology. Competitive pay and benefits. Work-life balance flexibility. Career growth opportunities within a growing organization. #J-18808-Ljbffr