Director, Marketing Operations
Tbwa Chiat/Day Inc - Mc Lean, Virginia, us, 22107
Work at Tbwa Chiat/Day Inc
Overview
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Overview
Have you got what it takes to succeed The following information should be read carefully by all candidates. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. The Director, Marketing Operations will be responsible for leading projects – spanning people management, process improvements, and technology optimizations – to spur digital transformation across the marketing organization at Appian. The Director will define and lead the vision for the Appian Martech stack. This role will lead a team tackling transformational projects, from automating lead routing to improving our SFDC campaign attribution model, as well as rebuilding and maintaining marketing operations, governance standards, and key documentation for marketing and sales enablement. This role will oversee an email marketing center of excellence. In this role, you will: Lead digital transformation of the Martech stack through project scoping, roadmapping, and liaising with our digital operations consulting agency, SalesLabX, as well as through re-alignment of team resources to key project work. Lead operations modernization efforts across SFDC and Pardot, enabling, training, and providing documentation to our entire marketing team to empower them to succeed with our marketing technology stack. This includes lead processing and campaign performance measurement. Build out an email marketing center of excellence, from strategy to editorial planning to nurture pathing to improved email segmentation and activation. Oversee integrations between third-party tools and our CRM to ensure the data integrity of our key systems and reduce the need for manual transfer of data between disconnected tools. Automate and integrate manual, resource-intensive operational activities across the team by bringing on new tools and technologies. About You: Bachelor's Degree. 8+ years of related experience. Marketing experience across multi-facets of marketing teams, including campaign marketing, paid media, email marketing, sales enablement and marketing operations. Experience navigating and learning from large multinational organizations, navigating organizations going through change, from company acquisitions to re-structured teams. Inquisitive, detail oriented, positive, team-player attitude. People management experience and track record of motivating teams to achieve great things in the midst of change, as well as conscientious approach to empowering and up-leveling team members through growth opportunities and supportive career pathing. About Appian: Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
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