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Marketing Analytics & Brand Strategy Lead

Location: California, Santa Clara, USA
Job Type: Full-Time | Onsite
Salary Range: USD 150,000 - 180,000
Experience: 8 - 15 Years
Work Authorization: US Citizens/Green Card/ H1B

Job Purpose:
Our client is seeking a senior marketing executive to lead branding and marketing initiatives for its Data, AI, and Analytics business. This role focuses on developing a strong brand presence, executing strategic marketing initiatives, and driving growth in a fast-paced IT services environment. The ideal candidate will have expertise in analytics-driven marketing, public relations, industry analyst relations, and lead generation, ensuring the client’s leadership in the Data and AI IT services space.

Roles And Responsibilities:

• Strategic Marketing Execution: Develop and implement comprehensive marketing plans aligned with business objectives to enhance brand visibility and market share.
• Brand Positioning & Analyst Relations: Strengthen the client’s market presence by engaging with industry analysts, ensuring services and solutions are well-represented in market reports.
• Public Relations & Media Management: Oversee PR strategies, manage press releases, and foster relationships with media professionals and industry influencers.
• Lead Generation & Customer Engagement: Design and execute lead generation campaigns while developing marketing initiatives to enhance customer retention and awareness of new services.
• Partnership Marketing: Collaborate with strategic partners to create co-marketing initiatives that leverage joint capabilities for market expansion.
• Data-Driven Campaign Management: Utilize advanced analytics to assess marketing performance, optimize strategies, and ensure campaign effectiveness.
• Market Research & Competitive Analysis: Conduct ongoing industry research to stay ahead of trends and adapt marketing strategies accordingly.
• Performance Reporting: Provide regular reports to senior management, offering insights and recommendations for continuous marketing improvements.

Must-Have Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Minimum of 8 years of experience in marketing, with a strong focus on brand development, analytics-driven marketing, and strategic partnerships in IT services.
• Proven expertise in executing integrated marketing campaigns.
• Strong analytical, organizational, and creative problem-solving skills.
• Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
• Excellent communication and interpersonal skills, with the ability to work independently in a dynamic environment.

Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Software Development