Digital Marketing Specialist (Indianapolis)
International Game Technology - Indianapolis, Indiana, us, 46262![International Game Technology](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at International Game Technology
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Overview
Work closely with our advertising and digital agencies to support consistent campaign content by routing campaign assets to internal stakeholders and provide finalized feedback to agencies.Coordinate the development and delivery of assets for use on digital and social channels.Help develop copy and review digital content across all channels. Draft, prepare, publish, and track weekly winner awareness to ensure seamless execution of winner content amongst marketing channels.Manage player inquiries, identifying, escalating, and monitoring technical issues affecting members, assisting myLOTTERY members with account issues, and assisting in maintaining the database of myLOTTERY members.Develop and coordinate the execution of digital coupons through CRM for myLOTTERY and brand campaigns across digital channels.Collaborate with the Social Media Specialist and Sr. Digital Marketing Specialist to implement and manage promotions/sweepstakes to drive greater relevance and engagement with our players to help grow social communities.Manage and execute promotional drawings, including prize distribution, and tracking results. This will include winner outreach, follow-up, and delivery of prizes.Assist the Public Relations team by interviewing large prize winners and writing impactful and engaging content based on winners’ stories. Once the final draft is approved, work with the digital team to upload these stories to the website and social to promote.Work cross-functionally with multiple Hoosier Lottery stakeholders.Comfortable in a hybrid work environment with a minimum 50% required in the office at our downtown Indianapolis location.Qualifications
B.A. or B.S. degree, or equivalent, with a concentration in Business Administration, Marketing or Communications.Minimum 2-3 years of experience in marketing; digital experience preferred with Business-to-Consumer marketing experience within a fast-paced, deadline-driven environment.Excellent communication, writing, and editing skills, including ability to communicate courteously and work effectively with the public, particularly adults of all ages, abilities and cultural backgrounds.Exceptional project management and task orientation, ability to multitask effectively.Ability to interact and collaborate with colleagues from all levels of the organization.Strong strategic planning, analytic and research skills to identify needs, opportunities, and solutions.Proficient in Word, Excel, and PowerPoint.Understanding of CMS (content management system) and CRM (Customer Relationship Management) platforms, with a preference for Braze experience.Ability to function independently, which includes prioritizing and organizing work.Ability to analyze problems and make appropriate decisions.Keys to Success
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