Director, Digital Content Platforms
Pfizer - Long Island City, New York, United States, 11101![Pfizer](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Pfizer
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.Location:
New York City, New York, United States of AmericaSalary:
CompetitiveClosing date:
1 Oct 2024Pfizer Digital is the organization charged with winning the digital race in the pharmaceutical industry. We apply our expertise in technology, innovation, and our business to support Pfizer in this mission.The Biopharma, Patient & CDI (C4) team builds and maintains the platforms and capabilities that enable Pfizer Business Units to connect digitally with our external customers and effectively engage and collaborate across teams internally.ROLE RESPONSIBILITIESSubject Matter Expertise - General
Manage and lead teams to ensure that all projects are delivered within scope, budget, and schedule in accordance with Pfizer Digital Lifecycle processes.Acts independently to review projects/programs against business case when completed to ensure projected benefits are being realized.
Content Strategy Implementation:
Collaborate with stakeholders to implement digital content strategies aligned with organizational goals and audience needs.Deliver on the digital aspects of agreed OKRs in partnership with the Chief Marketing Office.Identify opportunities for content innovation and experimentation to enhance audience engagement and reach.
Content Creation and Production Management:
Coordinate the end-to-end process of digital content creation, including ideation, creation, editing, and publishing.Manage and lead a team of content delivery specialists to ensure timely delivery of high-quality content.Implement workflows and processes to streamline content production and maximize resource efficiency.
Digital Asset Management:
Maintain a digital asset management system to organize, catalog, and store digital assets effectively.Develop metadata schemas and taxonomy structures to facilitate easy retrieval and reuse of digital assets.Monitor asset usage and permissions to ensure compliance with copyright and licensing requirements.
Content Optimization and Performance Analysis:
Implement best practices for content optimization, including SEO, accessibility, and localization considerations.Analyse key performance indicators (KPIs) related to content engagement, reach, and conversion rates.Generate reports and insights to evaluate content effectiveness and identify areas for improvement.
Technology and Tools Management:
Stay updated on emerging technologies and tools related to digital content creation and asset management.Evaluate and recommend digital content management platforms, tools, and solutions to enhance efficiency and effectiveness.Be the technical owner of the Content Creation and Asset Management toolset.
Leadership
Set objectives for the team to apply learnings and experiences across projects to minimize inefficiencies and build robust practices.Guide and influence stakeholders on acceptable levels of risk-taking across global business units.While not a people manager, this role requires guiding and mentoring team members to enhance overall performance and skill development.
BASIC QUALIFICATIONS
Bachelor of Science degree in Information Management, Computer Science, Engineering or Technology Management preferred.10+ years of relevant experience, preferably in pharmaceutical industry with strong understanding of project management /product owner responsibilities and principles.High proficiency and proven successful delivery of experiences using Agile development, especially scaled agile and lean techniques and methodologies (Disciplined Agile, SAFe, etc.)5+ years of collaborating with and managing cross-functional teams including business subject matter experts, technical experts, and compliance teams for project execution.Strong analytical skills with demonstrated experience understanding business requirements, technical concepts, and business processes.Demonstrated experience in vendor negotiations with cited impacts to strategic direction and in-line production products.High level of awareness of internal and external technology trends.Strong facilitation, influencing, and negotiation skills.Strong working knowledge on MS Tools - Project, Word, PowerPoint, Excel.Experience in Marketing Technology tools such as Adobe Workfront, Adobe Experience Manager, Web Development tools, Campaign Management tools, and other SaaS tools.
PREFERRED QUALIFICATIONSMaster of Science degree in Information Management, Computer Science, Engineering or Technology Management.Understanding of commercial business process.Digital Content Creation Expertise: Should have a strong understanding of the content lifecycle and the technology that supports it.Content Strategy Development: Capability to develop and implement a comprehensive content strategy that aligns with the organization's goals, target audience, and brand identity.Technical Proficiency: Familiarity with content management systems (CMS), digital asset management (DAM) platforms, and Marketing Workflow Management tools.Agile Product Manager / Product Owner, Adobe Workfront, Adobe Assets.Project Management Professions (PMP) Certification. Agile Certification.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTSCandidate will be expected to travel globally to Pfizer locations as needed.Non-standard work hours may be required based on project deliverables and business needs.Work Location Assignment:
Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business.Last day to apply:
September 6th, 2024.This role is not remote.The annual base salary for this position ranges from $149,200.00 to $248,600.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program.We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments.Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com).
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