Asterand
Web Content and Design Specialist
Asterand - Detroit, Michigan, United States, 48228
Work at Asterand
Overview
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Overview
BioIVT is a leading global provider of high-quality biological specimens and value-added services. The company specializes in control and disease state samples including human and animal tissues, cell products, blood, and other biofluids. BioIVT's unmatched portfolio of clinical specimens directly supports precision medicine research and the effort to improve patient outcomes by coupling comprehensive clinical data with donor samples and specialized ADME-Tox and drug transporter research services.
The company is organized into 4 business units (Normal Human and Animal, Disease State, ADME-Tox, and Immune Cell). Cell & Gene Therapy is the fastest growth segment for BioIVT. The field of advanced therapeutics, including cell and gene therapy, continues to hold remarkable promise for the treatment of cancer and other chronic conditions. With their rigorous quality standards, BioIVT is well suited to provide the primary cells their client's research requires. Through their 300 worldwide collection sites, they have an extensive network of healthy, recallable donors and truly representative starting material from oncology, autoimmune and infectious disease-state donors.
In October of 2021, BioIVT partnered with Linden Capital, a Chicago-based healthcare private equity firm, to help drive continued growth and expansion for the business.
About Linden Capital: Founded in 2004, Linden Capital is the country's largest dedicated healthcare private equity firm creating exceptional value for companies, business owners and investors. Linden Capital, headquartered in Chicago, Illinois has invested more than $3 billion in healthcare companies, helping to build strong platforms and thriving businesses. Over the course of the company's history, they have helped to build a portfolio of companies into sector market leaders, garnering exceptional returns for investors and companies
The Website Content and Design Specialist will help manage and maintain the BioIVT website (bioivt.com) to ensure it delivers an engaging, user-friendly, and visually appealing experience that aligns with BioIVT's brand and strategic objectives. This role involves close collaboration with cross-functional teams to create dynamic, accessible, and effective web pages. The specialist will also utilize analytics to monitor site performance, optimize the user experience, and implement SEO strategies to boost visibility and engagement.
Duties and Responsibilities
Website Management: Oversee daily content updates, visual enhancements, and technical maintenance of BioIVT.com, ensuring all web pages are accurate, optimized, and compliant with accessibility standards. Web Design & User Experience (UX): Design intuitive, visually appealing, and user-friendly web pages, applying best practices in web design and UX to create an engaging online experience. Content Development & Management: Develop, edit, and manage web content using BioIVT's content management system (CMS), aligning with digital marketing and SEO strategies. Coordinate with internal teams to gather content requirements and meet project deadlines. Performance Monitoring & Analysis: Track and analyze website performance metrics (e.g., traffic patterns, user behavior, bounce rate) using tools like Google Analytics. Provide actionable insights to enhance site effectiveness and user engagement. SEO Optimization: Implement and maintain SEO strategies, including keyword research, on-page optimization, and meta tag updates. Conduct regular audits to ensure best practices are followed. Visual Content Creation: In partnership with BioIVT Creative, design and develop web-based graphic elements (banners, infographics, icons, etc.) to support and enhance website content. Cross-Functional Collaboration: Work closely with marketing, product teams, and subject matter experts to gather requirements and execute high-quality web projects that align with organizational goals. Web Accessibility Compliance: Ensure all web content adheres to WCAG and Section 508 accessibility standards, providing an inclusive experience for all users. A/B Testing & Optimization: Conduct A/B testing and leverage optimization tools to experiment with website elements, improving user engagement and conversion rates. Qualifications
Education:
Bachelor's Degree in Web Design, Digital Media, Computer Science, Marketing, Communications, or a related field. Experience:
Minimum of 2 years (3-5 years preferred) of experience in website content management, web design, or a related field. 1-3 years of experience in life sciences a plus. Technical Skills:
Proficiency with content management systems (CMS) platforms (preferably in Contentful or similar). Knowledge of web analytics tools like Google Analytics and SEMrush, and familiarity with HTML, CSS, and basic JavaScript. Ability to apply advanced SEO strategies and work with additional web development tools or frameworks.
We offer a comprehensive benefit package for eligible team members including medical, dental, vision, short-term/long-term disability, life insurance, hospital indemnity and accident insurance. We also offer a generous retirement plan with a company match. Eligible employees also enjoy competitive time-off policies. We are a collaborative environment that promotes growth from within. Enjoy company-sponsored events for the entire team!
We can't wait to work with you!
We are an equal opportunity employer.
The company is organized into 4 business units (Normal Human and Animal, Disease State, ADME-Tox, and Immune Cell). Cell & Gene Therapy is the fastest growth segment for BioIVT. The field of advanced therapeutics, including cell and gene therapy, continues to hold remarkable promise for the treatment of cancer and other chronic conditions. With their rigorous quality standards, BioIVT is well suited to provide the primary cells their client's research requires. Through their 300 worldwide collection sites, they have an extensive network of healthy, recallable donors and truly representative starting material from oncology, autoimmune and infectious disease-state donors.
In October of 2021, BioIVT partnered with Linden Capital, a Chicago-based healthcare private equity firm, to help drive continued growth and expansion for the business.
About Linden Capital: Founded in 2004, Linden Capital is the country's largest dedicated healthcare private equity firm creating exceptional value for companies, business owners and investors. Linden Capital, headquartered in Chicago, Illinois has invested more than $3 billion in healthcare companies, helping to build strong platforms and thriving businesses. Over the course of the company's history, they have helped to build a portfolio of companies into sector market leaders, garnering exceptional returns for investors and companies
The Website Content and Design Specialist will help manage and maintain the BioIVT website (bioivt.com) to ensure it delivers an engaging, user-friendly, and visually appealing experience that aligns with BioIVT's brand and strategic objectives. This role involves close collaboration with cross-functional teams to create dynamic, accessible, and effective web pages. The specialist will also utilize analytics to monitor site performance, optimize the user experience, and implement SEO strategies to boost visibility and engagement.
Duties and Responsibilities
Website Management: Oversee daily content updates, visual enhancements, and technical maintenance of BioIVT.com, ensuring all web pages are accurate, optimized, and compliant with accessibility standards. Web Design & User Experience (UX): Design intuitive, visually appealing, and user-friendly web pages, applying best practices in web design and UX to create an engaging online experience. Content Development & Management: Develop, edit, and manage web content using BioIVT's content management system (CMS), aligning with digital marketing and SEO strategies. Coordinate with internal teams to gather content requirements and meet project deadlines. Performance Monitoring & Analysis: Track and analyze website performance metrics (e.g., traffic patterns, user behavior, bounce rate) using tools like Google Analytics. Provide actionable insights to enhance site effectiveness and user engagement. SEO Optimization: Implement and maintain SEO strategies, including keyword research, on-page optimization, and meta tag updates. Conduct regular audits to ensure best practices are followed. Visual Content Creation: In partnership with BioIVT Creative, design and develop web-based graphic elements (banners, infographics, icons, etc.) to support and enhance website content. Cross-Functional Collaboration: Work closely with marketing, product teams, and subject matter experts to gather requirements and execute high-quality web projects that align with organizational goals. Web Accessibility Compliance: Ensure all web content adheres to WCAG and Section 508 accessibility standards, providing an inclusive experience for all users. A/B Testing & Optimization: Conduct A/B testing and leverage optimization tools to experiment with website elements, improving user engagement and conversion rates. Qualifications
Education:
Bachelor's Degree in Web Design, Digital Media, Computer Science, Marketing, Communications, or a related field. Experience:
Minimum of 2 years (3-5 years preferred) of experience in website content management, web design, or a related field. 1-3 years of experience in life sciences a plus. Technical Skills:
Proficiency with content management systems (CMS) platforms (preferably in Contentful or similar). Knowledge of web analytics tools like Google Analytics and SEMrush, and familiarity with HTML, CSS, and basic JavaScript. Ability to apply advanced SEO strategies and work with additional web development tools or frameworks.
We offer a comprehensive benefit package for eligible team members including medical, dental, vision, short-term/long-term disability, life insurance, hospital indemnity and accident insurance. We also offer a generous retirement plan with a company match. Eligible employees also enjoy competitive time-off policies. We are a collaborative environment that promotes growth from within. Enjoy company-sponsored events for the entire team!
We can't wait to work with you!
We are an equal opportunity employer.