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We are looking for the right people - people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry. Job Duties and Qualifications Under general supervision, the Account Engagement (Pardot) Specialist will independently manage our marketing automation platform, build and analyze campaigns, and provide actionable insights. Key responsibilities include creating and editing landing pages, forms, and templates, managing segmentation lists, and developing automation rules for lead generation. The role also involves managing engagement programs, dynamic email content, and prospect scoring. Additionally, the specialist will support digital lead management with business development, create Salesforce/Pardot dashboards and reports, and ensure integration with our CRM system. Job Description Support day-to-day operations in Account Engagement (Pardot) including building forms, landing pages, emails, engagement studios, and automation programs Monitor performance of digital efforts, make real-time adjustments, and build analytic reports Provide recommendations and implement new strategies to increase campaign effectiveness, lead generation, and conversions Deliver trainings and produce on-demand demonstration videos and other resources for internal adoption and success Requirements High school diploma. Minimum of 5 years of experience in Salesforce and Account Engagement (Pardot) Experience in HTML and CSS An associate or undergraduate degree in marketing or communications is preferred Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles give (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available from Marketing Specialist to Senior Marketing Specialist. Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation. Location 3000 N. Sam Houston Parkway E., Houston, Texas, 77032, United States Job Details Requisition Number: 194838 Experience Level: Experienced Hire Job Family: Sales & Marketing Product Service Line: Legal Full Time / Part Time: Full Time Additional Locations for this position: