Marketing Automation Build Specialist
Concentrix - Salt Lake City, Utah, United States, 84193Work at Concentrix
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Overview
We’re Concentrix. A new breed of tech company — Human-centered. Tech-powered. Intelligence-fueled.We create game-changing solutions across the enterprise, that help brands grow across the world and into the future. We are trusted by clients across all major sectors, from up-and-coming success stories to iconic Fortune Global 500 brands in over 70 countries spanning 6 continents.The Catalyst Team is looking for a Marketing Automation Build Specialist to support the High Technology vertical team. This team engages in several projects for clients, providing the best-in-class marketing automation experience, focusing on leading our delivery team to success for the client. You will report to a Manager.Responsibilities:Responsible for the build of marketing automation programs within a variety of marketing automation platforms, including assembly of emails using existing templates.Understand the business needs/problems that automation will help to solve.Utilize requirements provided by client teams to build emails in a marketing automation platform content builder console.Partner with our teams, client business marketers, and IT development teams to develop processes and solutions within marketing automation platforms.Participate in requirements discovery meetings with client teams to identify and capture marketing needs, document user stories, develop and test solutions in a specific marketing automation platform.Partner closely with a team of Marketing Automation Subject Matter Experts (SME) to understand program requirements and technical specifications for fast delivery on shorter go-to-market timelines.Responsible for building and testing user journeys.Manages and executes test plans to ensure all links and HTML content are tested properly before deployment, including testing for issues like broken builds, technical pass or fail tests, and resolving defects found in testing.Understand the end-to-end experience of emails and forms/landing pages from creation to deployment and reporting.Serve as a platform liaison in troubleshooting data or technical challenges surrounding marketing automation programs and audiences/segments.Provide support in pulling program performance reports and setup A/B testing for campaign programs.Experience with Jira, Workfront (preferred) or other Agile Management tools for task assignments and issue management.Guided by marketing automation program best practices.Strong ownership and willingness to roll up your sleeves.Qualifications / Requirements:2-5 or more years of experience working on digital marketing and marketing automation projects in an agency or multi-client organization.Extensive experience with email and marketing automation platforms (Marketo, HubSpot, Eloqua), with a strong preference for Marketo.Demonstrated experience with a wide range of MarTech in all marketing areas including: CRM/Marketing Automation, Analytics, Data Visualization, and Content Marketing/CMS.Experience with the design elements of front-end or Marketing Automation development.Additional Preferred Candidate Qualifications:Experience working with remote teams and clients.Experience working with HTML or CSS email code review using tools such as Adobe Dreamweaver.Concentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.
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