Product Marketing Specialist
Canon USA & Affiliates - Melville, New York, us, 11775
Work at Canon USA & Affiliates
Overview
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Overview
Canon USA in Melville, NY is currently seeking a Product Marketing Specialist (Specialist, Prod Marketing). The Product Marketing Specialist will be responsible for developing and analyzing actionable plans for Canon's business product/service portfolio growth and market introductions. These plans will drive increased revenue and market share, helping dealers and customers differentiate our portfolio and its benefits from competitors. A developing professional, working towards full proficiency in the job role. Receives general instruction from manager on expected work outcomes and exercises good judgment in day-to-day matters.
This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.
Your Impact
Specialist develops and analyzes plans for Canon's product/service portfolio growth and market introductions, aiming to boost revenue and market share. This role involves creating business plans, researching consumer needs through surveys, and maintaining communication with dealers and sales staff. The specialist will monitor competitive activity and recommend promotions to enhance service usage and sales. Collaboration with cross-functional teams is essential for implementing these strategies and aligning with overall business objectives.
Key responsibilities may include:
Market Research and Analysis:
Conduct in-depth market research to identify trends, growth opportunities and areas for improvement
Strategic Planning:
Create comprehensive business plans outlining short-term and long-term goals and key initiatives
Collaboration with Cross-Functional Teams:
Work closely with sales, service, planning, and marketing to gather data, align strategies, and ensure plan execution
Performance Monitoring and Evaluation:
Track key performance indicators (KPIs) to assess plan effectiveness and make necessary adjustments
Presentation Development:
Prepare presentations to communicate strategic plans and key insights to management and stakeholders
Industry Trend Analysis:
Stay updated on industry developments and the competitive landscape to inform strategic decision-making
About You: The Skills & Expertise You Bring
Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
Must be detail-oriented and deliver on-time performance to meet key objectives
Must have at least a moderate level of technical knowledge with an aptitude to understand and communicate technical aspects of our products
Must be able to clearly articulate product strategies and value propositions to internal sales, dealers, and customers
Strong project management skills
Travel may be required
The company will not pursue or support visa sponsorship for this position.
We are providing the anticipated salary range for this role: $69,300 - $103,770 annually
Company Overview
About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its
Kyosei
philosophy of social and environmental responsibility. To learn more about Canon, visit us atand connect with us on LinkedIn at.
Who We Are
Where Talent Fosters Innovation.
Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
What We Offer
You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
And Even More Perks!
-Employee referral bonus
-Employee discounts
-“Dress for Your Day” attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can’t get anywhere else
†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at
We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If you are not reviewing this job posting on our Careers’ sitehttps://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us athttps://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) .
#CUSA
Posting Tags
#PM19 #LI-AV1 #LI-HYBRID
Location
US-NY-Melville
Company
Canon U.S.A., Inc.
Requisition ID
32809
Category
Strategy/Planning
Position Type
Full-Time
Canon is proud to be an equal opportunity/affirmative action employer. Minority/Female/Individuals with Disabilities/Veteran. We value the diversity of our workforce and knowledge of our people. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identification, national origin, disability, genetic information or protected veteran status, or any other characteristic protected by law. Click on the following links to learn more "EEO is the Law" poster, "EEO is the Law" poster supplement, NLRA "Employee Rights" poster and Canon’s Pay Transparency Statement.
Canon is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation in order to complete an employment application, or during the application process, please e-mail us at accommodationrequest@cusa.canon.com.