Crocs
Sr. Digital Marketing Specialist, Paid Social & Display
Crocs - Broomfield, Colorado, United States, 80020
Work at Crocs
Overview
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Overview
Overview
Crocs is seeking a qualified individual to join the Americas Digital Commerce team as a Senior Digital Marketing Specialist! This role represents a key member of our Digital Marketing team, responsible for strategizing, implementing, analyzing, and optimizing our Paid Social and Display campaigns. The individual will provide a distinctive level of subject matter expertise on how to develop and deliver performance marketing strategies to accelerate consumer acquisition and retention.
The ideal candidate will excel in a fast-paced, unstructured environment, possess an analytical mind, think creatively with a growth mindset, and be organized and willing to take action. They will use digital tools to improve consumer relationships at all stages of the consumer cycle. Strong collaboration skills with internal and external partners are crucial.
What You'll Do
Lead strategy and handle tactical execution of performance marketing on Paid Social & Display channels (Facebook, TikTok, Snapchat, Pinterest, Google, & various Programmatic Display partners). Lead allocation of budgets across Paid Media channels vital to achieve both long and short-term revenue goals. Work with Ad Ops/Social Specialist to collaborate & delegate tasks (creative rotation, ad trafficking, reporting & optimization, etc.) while supporting their education and knowledge development. Work with the greater team to communicate campaign results & develop strategies, tactics & initiatives. Maintain up-to-date knowledge of standard processes and latest developments in Digital Marketing & Ecommerce. Build and implement audience/creative testing to achieve actionable insights and improve campaign performance. Be organized, fast, accurate and an excellent communicator; work autonomously with minimal oversight. Must optimally maintain deadlines, prioritizing projects as needed and communicating any at-risk items. Provide guidance on content design, testing and usage to strengthen data driven campaigns. Maintain positive demeanor, be proactive and solution oriented. Develop and maintain quality control checklists and procedures to ensure error-free campaign launch. Coordinate with members from various teams, including Creative, Onsite, Merchandising, Global Marketing, Analytics, Operations, and Development. Run multiple projects at one time, and field special projects as needed. Takes initiative to generate ideas to drive business and contribute to organizational effectiveness. What You'll Bring to the Table
Bachelor's Degree in Marketing, Communications, Advertising or related field. 4+ years of hands-on experience running Paid Social and/or Display campaigns, preferably in Retail or e-commerce environment; deep knowledge of Meta (Facebook & Instagram) and TikTok required, experience with Snapchat, Pinterest, and various display a huge plus. Experience planning, implementing, and measuring multi-channel, full-funnel media strategies with goal of driving short or long-term revenue & consumer growth; experience driving strong revenue growth while maintaining ideal ROAS on campaigns. Proven ability to "run the business by the numbers" using Analytics to drive action & optimization. Experience quantifying paid media impact, and crafting alignment with overall business goals/initiatives. Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.). Experience handling agency partners & leveraging partner feedback to improve campaign performance. Strong project management skills with the ability to multi-task and stay organized. Excellent communication skills & ability to collaborate with multiple peers. Critical thinker with strong problem-solving skills. Results oriented. Strives to hit metric-driven goals. Team player with demonstrated ability to work effectively with multiple cross-functional groups.
#LI-Hybrid #LI-KR1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Digital Marketing Specialist, Paid Social & Display
Salary or Pay Range: $78,000 - $88,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Crocs is seeking a qualified individual to join the Americas Digital Commerce team as a Senior Digital Marketing Specialist! This role represents a key member of our Digital Marketing team, responsible for strategizing, implementing, analyzing, and optimizing our Paid Social and Display campaigns. The individual will provide a distinctive level of subject matter expertise on how to develop and deliver performance marketing strategies to accelerate consumer acquisition and retention.
The ideal candidate will excel in a fast-paced, unstructured environment, possess an analytical mind, think creatively with a growth mindset, and be organized and willing to take action. They will use digital tools to improve consumer relationships at all stages of the consumer cycle. Strong collaboration skills with internal and external partners are crucial.
What You'll Do
Lead strategy and handle tactical execution of performance marketing on Paid Social & Display channels (Facebook, TikTok, Snapchat, Pinterest, Google, & various Programmatic Display partners). Lead allocation of budgets across Paid Media channels vital to achieve both long and short-term revenue goals. Work with Ad Ops/Social Specialist to collaborate & delegate tasks (creative rotation, ad trafficking, reporting & optimization, etc.) while supporting their education and knowledge development. Work with the greater team to communicate campaign results & develop strategies, tactics & initiatives. Maintain up-to-date knowledge of standard processes and latest developments in Digital Marketing & Ecommerce. Build and implement audience/creative testing to achieve actionable insights and improve campaign performance. Be organized, fast, accurate and an excellent communicator; work autonomously with minimal oversight. Must optimally maintain deadlines, prioritizing projects as needed and communicating any at-risk items. Provide guidance on content design, testing and usage to strengthen data driven campaigns. Maintain positive demeanor, be proactive and solution oriented. Develop and maintain quality control checklists and procedures to ensure error-free campaign launch. Coordinate with members from various teams, including Creative, Onsite, Merchandising, Global Marketing, Analytics, Operations, and Development. Run multiple projects at one time, and field special projects as needed. Takes initiative to generate ideas to drive business and contribute to organizational effectiveness. What You'll Bring to the Table
Bachelor's Degree in Marketing, Communications, Advertising or related field. 4+ years of hands-on experience running Paid Social and/or Display campaigns, preferably in Retail or e-commerce environment; deep knowledge of Meta (Facebook & Instagram) and TikTok required, experience with Snapchat, Pinterest, and various display a huge plus. Experience planning, implementing, and measuring multi-channel, full-funnel media strategies with goal of driving short or long-term revenue & consumer growth; experience driving strong revenue growth while maintaining ideal ROAS on campaigns. Proven ability to "run the business by the numbers" using Analytics to drive action & optimization. Experience quantifying paid media impact, and crafting alignment with overall business goals/initiatives. Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.). Experience handling agency partners & leveraging partner feedback to improve campaign performance. Strong project management skills with the ability to multi-task and stay organized. Excellent communication skills & ability to collaborate with multiple peers. Critical thinker with strong problem-solving skills. Results oriented. Strives to hit metric-driven goals. Team player with demonstrated ability to work effectively with multiple cross-functional groups.
#LI-Hybrid #LI-KR1
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Digital Marketing Specialist, Paid Social & Display
Salary or Pay Range: $78,000 - $88,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate