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Category Marketing Specialist, Retail Marketing

Amazon.com.br is looking for a customer-obsessed Senior Category Marketing Analyst to define the strategy and create marketing initiatives that generate discoverability and engage consumers in Consumables.

Key job responsibilities

1. Customer understanding & Insights: Category Marketing Specialists are key business partners who use internal and external data of the PFs and GLs to create marketing initiatives that will drive customer base growth within the PFs. They are responsible for traffic analysis, customer balance by PF, dive deep on HVAs (as Prime, App Only), connect with central teams and programs to bring insights to the Category/Commercial and Central Marketing teams to drive acquisition and engagement within the PFs.
2. Demand generation: Marketing Specialists own the category strategy and execution for Events, Homepage, Outbound and Onsite campaigns. These channels are important drivers to create awareness of relevant selection and increase customer acquisition and engagement. Events are a great way to attract new customers and generate brand awareness, while Owned and Operated Channels (such as Outbound and Homepage) allows us to connect with customers in a free and easy way.
3. Customer experience: Continuously improve the customer experience simplifying the shopping journey to make Amazon the preferred online destination to buy our categories. We lead initiatives to address issues and gaps that impact CX (e.g. browse node refreshes, refinements), guarantee discoverability of categories (e.g. unhide nodes, add navigation slots) and improve navigation in partnership with ShopEx team.

A day in the life

1. Participate in cross-functional meetings with commercial teams
2. Brainstorm new campaign strategies with cross-functional teams, run experiments and analyze results
3. Work on merchandising strategies for upcoming events and manage all teams involved
4. Analyze and optimize ongoing marketing campaigns across various channels
5. Review performance metrics and customer engagement data, generating insights for new experiments and commercial teams
6. Analyze customer segments and develop targeted marketing initiatives

About the team

Our vision is to be the preferred destination for our categories by inspiring and engaging customers throughout their shopping journey. We champion the customer voice by understanding their behavior, connecting to business needs, and leveraging Amazon's channels and programs.

BASIC QUALIFICATIONS

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Experience with test and learn (A/B testing and statistics), marketing optimization and experimentation.
• Experience executing scaled marketing campaigns through email or social media;
• Superior oral and written communication skills

PREFERRED QUALIFICATIONS

• Experience working with a Content Management System (e.g. Wordpress, Drupal, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges
• Proven ability to manage multiple, competing priorities simultaneously, as well as stakeholder expectations
• Past experience in digital marketing (paid search, paid display, SEO, content, paid social)
• Familiarity with traffic metrics and reporting

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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.