Title: Marketing Specialist Industry: Banking Location: Minneapolis, MN or Horsham, PA Duration: 6 month contract Rate Range: $38-$42.99 /hr Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S. Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkleinspyrsolutions.com. He/She/They will lead bank brand marketing execution and will be a part of the credit card digital marketing team. The ideal candidate will have experience developing strategy, execution, and reporting/analysis for digital advertising campaigns to acquire customers, generate revenue and create awareness for bank brand credit card products. He/She/They will be responsible for increasing online sales by driving qualified customers and prospects to digital platforms, meeting product profit and growth goals. Key Responsibilities: Leads end-to-end paid media marketing initiatives for Bank Brand driving strategy, implementation, and optimization. Develops a holistic digital media strategy and manages cross functional team to execute against plans to reach success metrics. Manages relationship with internal and external stakeholders, aligning on digital account goals and strategies, and reporting performance. Strong communication and presentation skills are key. Analyze digital funnel performance to measure results and optimize funnel metrics. Lead ongoing management and optimization of paid search, programmatic, display, paid social, digital audio, video, native and more. Partner media agency to plan and coordinate strategy to achieve campaign goals and ensure all required tagging/tracking is completed accurately. Reviews risk data related to product line(s) and ensures risks are effectively monitored and managed. Ensures products meet state and federal regulatory requirements and coordinates legal review of all supporting collateral materials and documentation. Plans, develops, and manages project/product budget. Preferred Skills/Experience: Advanced understanding of digital marketing funnels Experience with multi-touch attribution models and the ability to report and communicate results. Management of digital campaigns in The Trade Desk, Display & Video 360, Search Ads 360, Facebook Business Manager, Pinterest, and/or similar platforms. Experience working with Crossmedia or a similar digital media agency. Excellent project management, leadership, and interpersonal skills. Advanced marketing and marketing research skills. Demonstrated knowledge of a competitive market. Excellent verbal and written communication skills. Excellent Excel and data manipulation skills. Strong financial and competitive analysis and computer skills. Strong presentation development and presenting skills. Basic Qualifications: • Bachelor's degree, or equivalent work experience. • Three or more years of related work experience. Our benefits package includes: Comprehensive medical benefits Competitive pay 401(k) retirement plan and much more About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
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INSPYR Solutions is hiring: Marketing Specialist in Horsham