Director of Marketing Job at HiViz Lighting, Inc in Asheville
HiViz Lighting, Inc - Asheville, NC, US
Work at HiViz Lighting, Inc
Overview
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Overview
Job Description
These days, so many companies are still using old playbooks when it comes to marketing. When we get calls from magazines asking for us to place $10,000 print ads, it reminds us that there are people who actually think that print ads are the best use of their corporate advertising budget. Here at HiViz, we think there are more creative ways to engage our audience, and we are looking for someone to join the team and lead that initiative for our business.
We are passionate about serving first responders. Every day, we wake up with the mission to help first responders work more safely and effectively after dark, so they can save lives. Our core business is robust hardware in the form of LED lighting tech married to the most versatile software on the planet – but we aren’t stopping at supporting first responders during the hours they’re on the lock.
Our media division creates content to inspire, educate, and entertain. Whether scrolling through our TikTok channel to see what our team is up to or listening to our company podcasts, The 24/48 and The Supply Line, our goal is to support the first responder as a whole.
We’re looking for the type of person who sees a piece of content and thinks “damn, that was AWESOME!” And isn’t afraid to get nerdy with the team about why it struck them, and how they could build on the idea to create something totally out of this world. We’re striving to find a creative mind who has experience leading marketing teams and can use that experience to bolster one of the most relatable brands in the Public Safety industry today – the FireTech Brand.
What You’ll Do:
- Developing and implementing comprehensive marketing strategies aligned with business objectives.
- Leading, mentoring, and inspiring the marketing team comprised of a videographer, graphic designer, and creative marketing specialist.
- Planning, executing, and optimizing brand and content strategy, including podcasts, website content, email campaigns, and social media.
- Collaborate with sales on events and trade shows, including designing booth experiences, presentations, and marketing materials.
- Develop go-to-market strategies for new product launches, ensuring alignment across marketing, sales, and engineering teams.
- Manage the company’s CRM system (HubSpot) to optimize customer data, enhance lead nurturing processes, and maximize CRM efficiency and effectiveness.
What You Bring to the Table:
- 8+ years of marketing experience across multiple dimensions – brand, demand generation, strategy, operations
- Deep understanding of brand marketing and social media strategy
- Proficiency in data analysis and CRM proficiency (bonus if you’re a HubSpot expert)
- At least five years of proven experience managing a team, ideally creatives
- Be a team player and a fun person to work with
- Love to learn and experiment with new ways to grow the brand
Interview Process: We’re a high-performance minded team, and we want to make sure we’re a good fit for you, as much as you are for us! Therefore, we spend just the right amount of time on our interview process. Here’s what you can expect (we may deviate at times!)
- Interview with HiViz Team Member
- Interview with Department Leader
- Panel Interview with HiViz Leadership Team
- Social team meet and greet
- Assessments & Background check
•\tPurpose driven work: The gap between your effort and the difference it makes in the world is very small. You directly help first responders save lives every day.
•\tHigh-energy culture: We take what we do seriously, but we don’t take ourselves too seriously. We’re fast-paced, energetic, driven and willing to be scrappy. And we have a lot of fun, while making a difference.
•\tRoom to grow: As we grow, you will too. We’re all about leveling up.
•\tCompetitive perks: From competitive pay to generous vacation, 401k with match, health, dental, vision & life insurance, there are a lot of perks about working at HiViz. But above it all, we consider our meaningful mission and healthy culture to be the biggest perk about working at HiViz!