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Join to apply for the Marketing Specialist role at arrivia . Description As a Marketing Specialist, you will support and execute marketing campaigns that drive engagement, retention, and loyalty across our travel and membership programs. Your primary focus will be building, deploying, and optimizing email marketing campaigns from onboarding flows to win-back and retention initiatives. You will collaborate closely with the marketing team to ensure seamless execution of marketing initiatives, including campaign management, content creation, and member engagement efforts. Your ability to effectively coordinate email campaigns, monitor performance metrics, and optimize strategies will drive successful outcomes. With a keen eye for detail and excellent organizational skills, you will help elevate our marketing efforts, ensuring that our communications resonate with our audience and promote loyalty while supporting overall business objectives. Responsibilities Support the implementation of loyalty programs through building, deploying, and monitoring email, direct mail, and SMS marketing campaigns. Monitor, optimize, and maintain existing email automation workflows. Analyze open rates, click-through rates, conversion rates, and other key metrics to refine strategies and increase engagement. Create targeted email campaigns including segmentation, nurture streams, and 1:1 lead nurturing. Develop automation emails triggered by specific consumer behaviors or milestones. Manage email streams and lead strategies, including segmentation, A/B testing, and optimization. Ensure quality control and proofing of assets, links, and content adherence to brand standards. Coordinate with internal teams to align email marketing efforts with broader campaigns and meet deadlines. Build, test, and maintain email data, smart lists, and cadence flows in Marketo. Collaborate with sales, customer service, and product teams to align campaigns with company goals and customer needs. Prepare marketing reports by analyzing and summarizing marketing and sales data. Perform other duties as assigned. Requirements 3+ years of marketing experience. Experience creating multi-channel nurture streams and sophisticated email workflows. Proficiency in A/B testing and optimizing email campaigns. Experience in print, email, web, and audio/visual marketing. Knowledge of marketing automation platforms (Marketo preferred). Strong written and verbal communication skills. Proficiency with Microsoft Office Suite and Outlook. Ability to drive tactical and strategic marketing initiatives. Who We Are Welcome to arrivia . We specialize in making brands better through travel. With over 55 years of combined experience, we are a merger of ICE, SOR Technology, and WMPH Vacations, with offices across the US and worldwide. We value diversity and a passion for travel, aiming to deliver innovative solutions and memorable experiences for our members and partners. Our Core Values Stay Curious Keep it Real Own it Win Together Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Travel Arrangements Location options and salary ranges are provided, with recent job postings listed. #J-18808-Ljbffr