Digital Marketing Analyst
J&L Marketing, Inc - Louisville, Kentucky, us, 40201Work at J&L Marketing, Inc
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Overview
Digital Marketing AnalystDigital Marketing Analyst
Louisville, KY
At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accomplishment is earned by only the country’s top 3% of Ad Agencies.J&L Marketing is seeking a Digital Marketing Analyst to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar.Are you passionate about marketing and want to learn from an expert team of digital marketers focused on results? Do you want to join a fast-growing digital marketing team? If you answered yes, then continue reading!The Digital Marketing Analysts we hire are organized, creative, forward-thinking, accurate, and detail-oriented. Our ideal Digital Marketing Analyst must be able to innovate, analyze, and improve paid search advertising and targeted social media ad campaigns while providing first-class support to our clients.Digital Marketing Analyst Responsibilities:
Actively communicate and support our digital clientsOnboard, execute, and optimize digital marketing campaignsUnderstand digital marketing as a big-picture strategy with multiple moving parts, not an isolated functionFacilitate cooperation from a wide variety of sources, including upper management, clients, and other teamsProvide excellent customer service - both verbally and in writingDigital Performance Analysis: Utilize various analytics tools (such as Google Analytics, Adobe Analytics, etc.) to monitor and analyze website traffic, user engagement, conversion rates, and other key performance metrics.Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, social media, and SEM efforts, to identify areas for improvement and optimization.A/B Testing and Experimentation: Design, execute, and analyze A/B tests and multivariate experiments to optimize website design, content, and user experience, driving continuous improvement and conversion rate optimization (CRO).Audience Segmentation and Targeting: Develop and implement audience segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting efforts across digital channels.Digital Marketing Analyst Qualifications:
Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent proven professional experience may be considered in place of a degree)1+ years of Google Ads & Microsoft Ads experience1+ years of Facebook Advertising experience1+ years of Google Analytics experienceProficiency using data visualization toolsProficiency using Google Tag Manager.Google Ads Certifications required
Paid SearchDisplayDiscoveryVideoShopping
Experience in a fast-paced, deadline-driven environmentStrong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.Health, Dental, Vision, and Disability InsuranceCompany Paid Life InsuranceVacation, PTO, Sick Time, and Seven Observed HolidaysFun and Professional atmosphere401k With Company MatchPlease Note:
With job scams on the rise, we want to ensure your safety and make sure you are not giving your information to a fraudulent company. We will never ask you interview questions through text or email, ask you for money or personal information, or offer you a position without first conducting an official interview. The only way to apply for this position is directly through this job posting. If we see a fit, someone from our team will contact you by email to discuss the next steps for the interview process.To ensure that you are communicating about a legitimate job opportunity at J&L Marketing, you are encouraged to apply directly through our website. J&L Marketing, Inc. will not be held liable or responsible for any claims, losses, damages, or expenses resulting from job recruiting scams. If you believe you are a victim of fraud resulting from a job recruiting scam, please contact your local authorities and/or the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov/.Details
Location:
Louisville, KYEmployment Type:
Full-TimeSalary: $50000 - $60000 /per yearSkill Level:
AssociateApply
Share This JobJ&L Marketing provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, J&L Marketing complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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