Sr. Marketing Specialist - Korean Customer Acquisition
Yamibuy - Brea, California, United States, 92631![Yamibuy](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Brea, United States
| Posted on 07/31/2024We are looking for an experienced marketing specialist with a passion for K-beauty and K-food to help Yami expand its outreach among Korean customers in the US. The Sr. Marketing Specialist will drive strategic initiatives to grow Yami’s customer base among Korean communities in the US. This role requires a proactive and experienced marketer who can develop high-impact campaigns and foster relationships with key stakeholders. You will leverage your expertise to enhance our brand’s presence and effectiveness in engaging with Korean customers.Responsibilities:
Strategic Planning:
Research, develop and implement comprehensive marketing strategies through content, branding, and community engagement activities aimed at increasing brand visibility and customer acquisition within Korean communities.Campaign Management:
Execute and oversee the creation and execution of multi-channel marketing campaigns, ensuring alignment with business goals and target audience needs.Influencer and Partner Relations:
Build and maintain strong relationships with Korean influencers, industry leaders, and community organizations to enhance brand reputation and reach on various social media platforms.Data Analysis and Optimization:
Analyze marketing performance data to identify trends, measure campaign success, and adjust strategies for improved outcomes.Cross-Functional Collaboration:
Work closely with other departments, such as product, retail, and customer engagement, to align marketing initiatives with overall business objectives.Skills and Qualifications:
Bachelor’s degree or relevant experience in digital media, marketing, advertising, or communications.Marketing expert with solid expertise in new customer acquisition strategization and implementation to achieve business goals.3+ years of experience in marketing, with a focus on Korean customer acquisition or brand marketing.Strong understanding of social media platforms and best practices.Native Korean language proficiency is required.Familiarity with Korean and Asian food and cosmetic products.Experience in e-commerce platforms is highly preferred.Previous experience in Korean-oriented brand marketing is a plus.Benefits & Compensation:
401(k) MatchingHealth Insurance: Medical, Vision, and DentalPaid Time Off: Vacation, Sick, and Holidays
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