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Marketing Website Content Manager Position Summary: As the Marketing Website Content Manager, you will recommend and execute website content strategies aimed at improving user experience, conversion rates, average order value, and repeat purchases. Content Management: Oversee and sometimes execute the creation, editing, and publishing of website content. Ensure all content is accurate, up-to-date, and aligned with the brand's voice and style guidelines. Collaborate with marketing and design teams to produce high-quality content that drives engagement and conversions. Content Strategy: Develop and execute a content strategy that supports overall marketing goals and objectives. Plan and manage the content calendar to ensure a consistent flow of fresh and relevant content. Identify opportunities for new content initiatives and campaigns. User Experience (UX): Ensure website content is user-friendly and enhances the overall user experience. Work to optimize website navigation and layout. Conduct regular audits of website content to identify and address any issues. Analyze search data to identify trends and opportunities for improvement. Work with the website catalog team on product detail page design and product descriptions. Track and analyze key performance metrics related to website content. Prepare regular reports on content performance and provide insights and recommendations for improvement. Use data to inform content decisions and optimize strategies. Implement UI/UX A/B testing. Bachelor's degree in marketing, web design, or a related field. Strong understanding of e-commerce UI and UX best practices. Excellent writing, editing, and proofreading skills. Proficiency in using content management systems (preferably Magento). Familiarity with web analytics tools (e.g., Strong organizational and project management skills. Creative thinking and problem-solving abilities. Offers will be made based on background and work experience. Normal work hours are 7:00 AM - 4:00 PM with occasional overtime required. A generous benefits package is offered, including paid time off, a 401(k) plan with company contributions, comprehensive medical and dental insurance, and life insurance coverage. This role provides an exciting opportunity to shape the online presence of a rapidly growing e-commerce business, enhancing user experience and driving business growth. Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services. Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.