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Your Role: We’re seeking a data-driven Growth Marketing Manager who will own our growth strategy across paid, owned, and earned channels—while also collaborating closely with product and sales to support launches and go-to-market (GTM) initiatives. This role is ideal for someone who thrives at the intersection of acquisition and lifecycle– driving both user growth and product adoption. You should be a hands-on marketer with a growth mindset and a knack for scrappy, creative tactics that drive attributable impact. This role requires close cross-functional collaboration to ensure alignment across initiatives and effective audience targeting. Success in this role means being adaptable, data-savvy, and passionate about our mission to open financial services to everyone on the planet. Alpaca’s Marketing team is 100% distributed and remote. This role is an individual contributor reporting directly to the Marketing Director.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Working Timezone Preference: Pacific to Eastern, North America Things You Get To Do: Growth Strategy & Execution

Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships to drive acquisition and activation Own marketing campaign execution from ideation to launch, partnering with internal teams (design, content, product, sales, and data) to deliver performance-driven campaigns Collaborate with the product marketing team to support GTM strategy and execution for new product launches and feature updates Conduct A/B testing across creatives, landing pages, and onboarding flows to maximize conversion rates and reduce CAC Manage campaign asset development, working closely with content and design partners Lifecycle & Retention

Design and implement data-driven, personalized lifecycle campaigns to improve user activation, engagement, and retention Own and optimize email strategies for both B2C and B2B segments Collaborate with product marketing to ensure lifecycle messaging aligns with overall product positioning Analytics & Reporting

Track and optimize key performance metrics, including CAC, LTV, ROAS, and CVRs across the funnel Leverage analytics tools like Hubspot, Amplitude, and GA4 to measure campaign effectiveness and uncover growth opportunities Provide regular performance reports and actionable insights to internal teams Who You Are (Must-Haves): 5+ years of growth marketing experience, ideally in product-led SaaS startup environment Proven success in scaling user acquisition through a mix of paid, organic, and lifecycle strategies Built and refined mult-segment B2C and B2B funnels with their associated KPIs (ARPU, CAC, Payback Period) Experience in collaborative product launches and GTM execution, with the ability to connect growth and feature usage Strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders, developers, or API-driven product users Adaptable, growth-oriented mindset – always seeking ways to improve and drive results with the ability to shift priorities when needed A proactive team player with excellent communication – ensuring cross-functional alignment to maximize impact

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