Senior Product Manager - Media
Stats Perform - LAFAYETTE, LA![Stats Perform](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Stats Perform
Overview
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Overview
Overview:
Stats Perform is the market leader in sports tech. We provide the richest and most trusted sports data available and are at the forefront of the latest advancements in AI and machine learning to turn this data into something magic.
We entwine our extensive back-catalogue of data in with innovative products and machine-learning to deliver insights, predictions, and super-fast data for a variety of sporting organisations worldwide, plus the biggest names in media and broadcast.
We partner with top-flight teams, leagues, coaches, betting companies, broadcasters, media outlets, gaming specialists and professional bodies to improve the overall experience for sports fans. We constantly collect the most detailed sports data to enhance a wide range of sports competitions, from tennis to soccer to basketball and more. Stats Perform is the knowledge bank behind it all.
But data and technology is only half of the package. We need great people to fuel the engine. And that's where you come in...
Responsibilities:
• Develop and execute sales enablement strategies that equip our media sales team in the USA with the necessary tools, resources, and knowledge to effectively market and sell our media products.
• Lead the creation and implementation of our global Digital Out-of-Home (DOOH) strategy, leveraging premium sports data and content across all sports.
• Work closely with the tech, design, sales, and marketing teams to ensure our DOOH and media product features align with evolving customer needs and market trends.
• Conduct in-depth training sessions and workshops for the sales team, enhancing their product knowledge and presentation skills for direct client engagements.
• Craft compelling sales materials and product documentation that articulate the value proposition and competitive advantages of our media products.
• Monitor and analyse sales performance and market feedback to identify trends, opportunities for growth, and areas for improvement within our product line.
• Foster strong, collaborative relationships with external partners and stakeholders to enhance product visibility and adoption in the market.
• Continuously evaluate the effectiveness of sales enablement tools and strategies, making data-driven decisions to refine and optimize our approach to market.
Required Qualifications:
• Strong expertise in sales enablement strategies and tools, with a proven ability to empower sales teams
• Great presentation skills
• Deep understanding of Digital Out-of-Home (DOOH) advertising, including key players, software, market, content creation, distribution strategies, and market trends.
• Demonstrated experience in leveraging sports data and data feeds to develop compelling media products and advertisements.
• Good knowledge of the product development lifecycle
• Ability to manage cross-functional projects and collaborate effectively with tech, design, sales, and marketing teams to deliver cohesive product solutions.
• Strong communication skills, with the ability to develop clear, persuasive sales materials and conduct impactful product presentations to clients and internal teams.
• Analytical mindset with the capability to define, track, and interpret key performance indicators (KPIs) for sales enablement and DOOH initiatives, driving continuous improvement and alignment with business objectives.
• Proficiency in project management tools such as Aha! and Jira.
Desired Qualifications:
• Background in digital marketing strategies, especially in content creation and distribution for out-of-home media.
• Knowledge of current trends and technologies in the digital out-of-home advertising market.
• Great sports knowledge across Soccer, Basketball, Football, Rugby, Cricket, Baseball
Why work at Stats Perform?
Well, why not? We're a unique organization with a unique culture of care, competition and collaboration. Our 'One Team' ethos means that we take care of each other, through initiatives such as Mental Health Days Off and 'No Meeting Fridays' and of course, flexible working.
We pull together to build a better environment for all - from volunteering activities to fundraisers to participating in Employee Resource Groups. We will embrace all you have to offer at Stats
Perform - your ideas, your passion, your life experiences and in return we'll give you a great place to work.
Diversity, Equity and Inclusion at Stats Perform
By joining Stats Perform, you'll be part of a team that celebrates diversity. You will be contributing to an organization that is committed to ensuring a sense of belonging and inclusivity is felt by all. We're collectively responsible for creating and maintaining an inclusive environment, and that's why our Diversity, Equity, and Inclusion goals underpin our core values. With increased diversity comes increased innovation, more creativity and ensures we're best placed to serve our clients and our communities, so we will continue to seek diversity and equity in all we do.
About Us
Stats Perform's extensive list of customers includes four of the top-five most popular global sports broadcast companies, seven of the top-10 global tech companies, all of the top-10 sportsbooks and seven of the top-10 football (soccer) franchises. We collect more than 30 million unique data points and distributes them to more than 1,800 customers, reaching over three billion fans a year.
Stats Perform collects the richest sports data in the world and transforms it through revolutionary artificial intelligence (AI) to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport - be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their own innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with most of the top global sports broadcast companies, tech companies, sportsbooks, teams and leagues.