Senior BrandMarketing Manager 1775
Pivotal Talent Search - Cleveland, Ohio, us, 44101Work at Pivotal Talent Search
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Overview
Listing Optimization: Ensure our product listings are irresistible, with engaging descriptions, high-quality images, and optimized keywords across various platforms.
Market Insight: Conduct thorough market research to stay ahead of consumer trends, identify new licensing opportunities, and analyze competitor strategies.
Campaign Coordination: Collaborate with cross-functional teams to design and execute impactful marketing campaigns, from promotional activities to content creation.
Data Analysis: Utilize marketplace metrics, sales data, and customer feedback to refine marketing approaches and make informed decisions.
Customer Engagement: Actively monitor and engage with customer inquiries, reviews, and feedback to enhance brand loyalty and satisfaction.
Compliance and Visibility: Keep abreast of marketplace policies and industry best practices to ensure our brand remains prominent and compliant.
Performance Analytics: Use advanced analytics tools to monitor key performance indicators, generating insights to guide marketing strategy and budget allocation.
Inventory Synergy: Work closely with internal teams to align inventory management with marketing efforts, ensuring optimal product availability.
Partnership Development: Forge and nurture relationships with marketplace partners, exploring co-marketing opportunities and negotiating beneficial agreements.
What We're Looking For:Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
At least 5 years of marketing experience, with a strong preference for backgrounds in e-commerce, licensing, or the soft lines industry.
Deep understanding of online marketplaces (Amazon, Walmart, eBay, etc.) and experience optimizing product visibility and sales.
Exceptional analytical skills for data interpretation and strategic decision-making.
Creativity in content creation, with a talent for writing compelling product narratives and marketing materials.
Proficiency in marketing tools and analytics platforms, SEO principles, and keyword optimization.
Excellent communication skills, detail-oriented, with the ability to manage multiple projects in a dynamic environment.
Strong problem-solving abilities, adaptable, with a proactive and collaborative work ethic.
Knowledge of HTML, graphic design, and photo editing software is a plus.
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