Sr Associate, Media Relations Job at The Regent Group LLC in West...
The Regent Group LLC - West Hollywood, CA, United States, 90069
Work at The Regent Group LLC
Overview
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Overview
Job Description
AXIS is a leading multicultural marketing agency with teams in California, New York, Florida, Illinois and Texass. Experts in developing and implementing integrated communications programs for a range of audiences, AXIS taps into unique culture-based movements to achieve breakthrough success for leading brands.
We are currently seeking a Senior Account Executive to be based in our Los Angeles office. This position will work on a broad range of assignments and client accounts across our network. Candidates must have a minimum of four years public relations experience (agency experience preferred), bilingual Spanish –English (speaking, reading, writing) skills, have current knowledge of the U.S. Hispanic market, strong major consumer brand experience and have a solid understanding of the latest Hispanic social/digital industry trends.
For this job, you’ll need to be able to:
- Compose Hispanic traditional and social media plans. Contribute to plan development process, as needed
- Develop Hispanic media strategy documents that reflect knowledge of clients’ top-tier Hispanic media
- Secure Hispanic national, local and social media placements; actively pitch media about client news by conducting media outreach, research and follow up
- Be able to identify Hispanic trade reporters, business reporters and bloggers. Proactively consume media outlets that are relevant to client business
- Execute social networking, media campaigns and influencer outreach.
- Monitor Hispanic media outlets for coverage of client news and competitor developments, flag for appropriate team members
- Create Spanish language media materials that are strong in both structure and AP style and are aligned with strategic direction set by team leadership
- Begin to manage the development of materials, special event logistics and other relevant programming; draft event flow documents, pitch letters, abstracts, profiles, press kit materials and releases
- Research industry or program-relevant topics; summarize research findings into conclusions and ramifications
- Participate in client meetings and presentations, as needed
- Prepare timely team and client updates on all stages of project processes
- Manage and oversee core program elements, as needed
- Have a positive impact on agency business and culture. Be self-motivated and inspire others.
The company offers and competitive compensation and benefits as well as outstanding professional development.
Axis is an Equal Opportunity Employer. EEO/AA.M/F/D/V.