Tanner Health System
Content Strategist - Marketing (Days)
Tanner Health System - Carrollton, Georgia, us, 30112
Work at Tanner Health System
Overview
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Overview
The content strategist has a track record in leading, developing, and executing content marketing strategies that grow market share and strengthen our brand. The content strategist works within multiple digital communication channels, as well as traditional media like print and radio. The right candidate can write strategy-driven SEO-first web copy, serve as a public relations ambassador, draft and optimize blogs, write for email campaigns, vary messaging for social media platforms, and more. This is a creative position that develops unique, original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't merely writingthis job captures video, takes photos, and keeps their audience top-of-mind in cultivating and creating content. Interaction with patients, clinicians, and others is frequent. This position is an expert in quality control, reviewing other content developers' work (including freelancers) to maintain brand and style.
Education:
Bachelor's Degree
Experience:
Five years of related experience. Requires broad knowledge of complex systems and procedures.
Supervision:
Supervises external vendors such as print and publication vendors, specialty item firms, writers, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of content coordinators, interns, high school students, and others.
Qualifications:
Previous experience in content and campaign creation. Strong writing, strategy, and content planning strategy skills. Video production and graphic design knowledge are a plus.
Can work closely with others to develop strategic content and function as a team member. Able to analyze and prioritize workloads and work independently with minimal supervision.
Exhibits have proven content marketing strategy success. Has documented experience in launching and managing social media campaigns, SEO, SEM, CRM, and email campaigns. Has built and managed websites and web pages.
Excellent strategy, proofreading, editing, and content development skills.
Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)
Previous experience with email automation is a must.
Statement Of Employment Philosophy
Being a part of Tanner Health System is more than a job, it is a promise we make to treat every patient with exceptional service every time they walk through our doors. Service excellence is the foundation of our organizational culture and the expectations we all set for each other, our patients, physicians and our community. All employees agree to abide by a set of service standards. These standards are the promise we make to provide the best care possible, and represent our beliefs, values and who we strive to become. We each commit to making Tanner Health System a great place for our employees to work, for patients to receive care and for physicians to practice medicine.
Functions
Area of Responsibilities
Working within Tanner's tone and brand, the content strategist advances the organization's business strategy by creating and disseminating original contentthrough social media posts, print ads and press releases, videos, blogs and more. Develops SEO-relevant content for newsletters, blogs, eblasts, news posts and more.
Works alongside marketing strategy colleagues to plan, guide, create, develop and implement content relevant to ongoing and upcoming campaigns and marketing strategies. Plans, implements and provides insight to refine content calendars. Deploys content through established social media accountsincluding Meta, Twitter, LinkedIn, TikTok and othersworking through each's advertising infrastructure to create ads, boost content and schedule posts.
Conducts interviews with internal and external stakeholders to fully understand and realize the content necessary to achieve specific strategic goals.
Curates content, assets and keywords, manages metadata, employs A B testing and monitors ongoing campaigns within our automation tools to realize the most cost-effective strategies for the organization.
Leads the curation of content relative to a host of applications, including drafting and creating web pages within the CMS, creating original graphics, scheduling social posts, creating blog posts, taking pictures and video and mapping journeys within the CRM.
Compliance Statement
Employee performs within the prescribed limits of Tanner Health System's Ethics and Compliance program. Is responsible to detect, observe, and report compliance variances to their immediate supervisor, the Compliance Officer, or the Hotline.
Required Knowledge & Skills
Education: Bachelor's Degree
Experience: Five years of related experience. Requires broad knowledge of complex systems and procedures.
Licenses and Certifications
NONE REQUIRED
Supervision
Supervises external vendors such as print and publication vendors, specialty item firms, writers, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of content coordinators, interns, high school students and others.
Qualifications
Previous experience in content and campaign creation. Strong writing, strategy and content planning strategy skills. Video production and graphic design knowledge a plus.
Can work closely with others to develop strategic content and function as a team member. Able to analyze and prioritize workloads and work independently with minimal supervision.
Exhibits proven content marketing strategy success. Has documented experience in launching and managing social media campaigns, SEO, SEM, CRM and email campaigns. Has built and managed websites web pages.
Excellent strategy, proofreading, editing and content development skills.
Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)
Previous experience with email automation a must.
Definitions
The content strategist has a track record in leading, developing and executing content marketing strategies that grow market share and strengthen our brand. The content strategist works within multiple digital communication channels, as well as traditional media like print and radio. The right candidate can write strategy-driven SEO-first web copy, serve as a public relations ambassador, draft and optimize blogs, write for email campaigns, vary messaging for social media platforms and more. This is a creative position that develops unique, original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't merely writingthis job captures video, takes photos and keeps their audience top-of-mind in cultivating and creating content. Interaction with patients, clinicians and others is frequent. This position is an expert in quality control, reviewing other content developers' work (including freelancers) to maintain brand and style.
Position Responsibilities
Contact with Others: Performance of job requires contact with others where team work is essential, requiring tact in order to obtain cooperation. Contacts may be outside of the organization also.
Effect of Error: Probable errors may be serious and involve losses such as improper costs, overpayment, waste of material, damage to equipment, and delay in processing work. Effect usually confined within the organization. Most of work not subject to direct verification or check. Regularly works with some confidential data such as account, salaries, patient medical records, which if disclosed might have adverse internal or external effects.
People Management Responsibilities
Supervisory Responsibility: Regularly uses assistance of aide or helper or leads the work of one to four co-employees; checks performance of work assigned as to accuracy and time, doing same work, it's more difficult aspects, or other related work
Work Environment/Physical Effort
Mental Demands: Work involves a variety of complex problems to be solved under general organization policies. Ingenuity and judgment are required to review facts, plan work, estimate costs, and deal with factors not easily evaluated, interpret results, draw conclusions, and take or recommend action. Solutions to problems often require coordination with other departments.
Working Conditions: Generally pleasant working conditions/normal office environment.
Working Conditions Aspects for Immunizations
Performs tasks involving contact with blood, blood-contaminated body fluids, other body fluids, or sharps (needles): No
Directly works with Patients less than 12 months of age: No
Physical Effort: Minimum physical effort - Physical demands encountered are those of a typical office job.
Physical Aspects
Bending: Not required
Typing: Constant = 67% - 100% of the time.
Manual Dexteritypicking, pinching with fingers etc.: Not required
Feeling (Touch)determining temperature, texture, by touching: Not required
Hearing: Not required
Reachingabove shoulder: Not required
Reachingbelow shoulder: Not required
Visual: Occasional = 1% - 33% of the time
Color Vision: Occasional = 1% - 33% of the time
Speaking: Occasional = 1% - 33% of the time
Standing: Not required
Balancing: Not required
Walking: Not required
Crawling: Not required
Running - in response to an emergency: Not required
Lifting up to 25 lbs.: Occasional = 1% - 33% of the time
Lifting 25 to 60 lbs.: Not required
Lifting over 60 lbs.: Not required
Handlingseizing, holding, grasping: Not required
Carrying: Not required
Climbing: Occasional = 1% - 33% of the time
Kneeling: Not required
Squatting: Not required
Tasting: Not required
Smelling: Not required
DrivingUtility vehicles such as golf carts, Gators, ATV, riding lawnmowers, skid steer, aerial lift: Not required
DrivingClass C vehicles: Not required
DrivingCDL class vehicles: Not required
N95 Respirator usage (PPE): Not required
Hazmat suit usage (PPE): Not required
Pushing/Pullingup to 25 lbs.: Not required
Pushing/Pulling25 to 60 lbs.: Not required
Pushing/Pullingover 60 lbs. : Not required
Education:
Bachelor's Degree
Experience:
Five years of related experience. Requires broad knowledge of complex systems and procedures.
Supervision:
Supervises external vendors such as print and publication vendors, specialty item firms, writers, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of content coordinators, interns, high school students, and others.
Qualifications:
Previous experience in content and campaign creation. Strong writing, strategy, and content planning strategy skills. Video production and graphic design knowledge are a plus.
Can work closely with others to develop strategic content and function as a team member. Able to analyze and prioritize workloads and work independently with minimal supervision.
Exhibits have proven content marketing strategy success. Has documented experience in launching and managing social media campaigns, SEO, SEM, CRM, and email campaigns. Has built and managed websites and web pages.
Excellent strategy, proofreading, editing, and content development skills.
Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)
Previous experience with email automation is a must.
Statement Of Employment Philosophy
Being a part of Tanner Health System is more than a job, it is a promise we make to treat every patient with exceptional service every time they walk through our doors. Service excellence is the foundation of our organizational culture and the expectations we all set for each other, our patients, physicians and our community. All employees agree to abide by a set of service standards. These standards are the promise we make to provide the best care possible, and represent our beliefs, values and who we strive to become. We each commit to making Tanner Health System a great place for our employees to work, for patients to receive care and for physicians to practice medicine.
Functions
Area of Responsibilities
Working within Tanner's tone and brand, the content strategist advances the organization's business strategy by creating and disseminating original contentthrough social media posts, print ads and press releases, videos, blogs and more. Develops SEO-relevant content for newsletters, blogs, eblasts, news posts and more.
Works alongside marketing strategy colleagues to plan, guide, create, develop and implement content relevant to ongoing and upcoming campaigns and marketing strategies. Plans, implements and provides insight to refine content calendars. Deploys content through established social media accountsincluding Meta, Twitter, LinkedIn, TikTok and othersworking through each's advertising infrastructure to create ads, boost content and schedule posts.
Conducts interviews with internal and external stakeholders to fully understand and realize the content necessary to achieve specific strategic goals.
Curates content, assets and keywords, manages metadata, employs A B testing and monitors ongoing campaigns within our automation tools to realize the most cost-effective strategies for the organization.
Leads the curation of content relative to a host of applications, including drafting and creating web pages within the CMS, creating original graphics, scheduling social posts, creating blog posts, taking pictures and video and mapping journeys within the CRM.
Compliance Statement
Employee performs within the prescribed limits of Tanner Health System's Ethics and Compliance program. Is responsible to detect, observe, and report compliance variances to their immediate supervisor, the Compliance Officer, or the Hotline.
Required Knowledge & Skills
Education: Bachelor's Degree
Experience: Five years of related experience. Requires broad knowledge of complex systems and procedures.
Licenses and Certifications
NONE REQUIRED
Supervision
Supervises external vendors such as print and publication vendors, specialty item firms, writers, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of content coordinators, interns, high school students and others.
Qualifications
Previous experience in content and campaign creation. Strong writing, strategy and content planning strategy skills. Video production and graphic design knowledge a plus.
Can work closely with others to develop strategic content and function as a team member. Able to analyze and prioritize workloads and work independently with minimal supervision.
Exhibits proven content marketing strategy success. Has documented experience in launching and managing social media campaigns, SEO, SEM, CRM and email campaigns. Has built and managed websites web pages.
Excellent strategy, proofreading, editing and content development skills.
Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)
Previous experience with email automation a must.
Definitions
The content strategist has a track record in leading, developing and executing content marketing strategies that grow market share and strengthen our brand. The content strategist works within multiple digital communication channels, as well as traditional media like print and radio. The right candidate can write strategy-driven SEO-first web copy, serve as a public relations ambassador, draft and optimize blogs, write for email campaigns, vary messaging for social media platforms and more. This is a creative position that develops unique, original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't merely writingthis job captures video, takes photos and keeps their audience top-of-mind in cultivating and creating content. Interaction with patients, clinicians and others is frequent. This position is an expert in quality control, reviewing other content developers' work (including freelancers) to maintain brand and style.
Position Responsibilities
Contact with Others: Performance of job requires contact with others where team work is essential, requiring tact in order to obtain cooperation. Contacts may be outside of the organization also.
Effect of Error: Probable errors may be serious and involve losses such as improper costs, overpayment, waste of material, damage to equipment, and delay in processing work. Effect usually confined within the organization. Most of work not subject to direct verification or check. Regularly works with some confidential data such as account, salaries, patient medical records, which if disclosed might have adverse internal or external effects.
People Management Responsibilities
Supervisory Responsibility: Regularly uses assistance of aide or helper or leads the work of one to four co-employees; checks performance of work assigned as to accuracy and time, doing same work, it's more difficult aspects, or other related work
Work Environment/Physical Effort
Mental Demands: Work involves a variety of complex problems to be solved under general organization policies. Ingenuity and judgment are required to review facts, plan work, estimate costs, and deal with factors not easily evaluated, interpret results, draw conclusions, and take or recommend action. Solutions to problems often require coordination with other departments.
Working Conditions: Generally pleasant working conditions/normal office environment.
Working Conditions Aspects for Immunizations
Performs tasks involving contact with blood, blood-contaminated body fluids, other body fluids, or sharps (needles): No
Directly works with Patients less than 12 months of age: No
Physical Effort: Minimum physical effort - Physical demands encountered are those of a typical office job.
Physical Aspects
Bending: Not required
Typing: Constant = 67% - 100% of the time.
Manual Dexteritypicking, pinching with fingers etc.: Not required
Feeling (Touch)determining temperature, texture, by touching: Not required
Hearing: Not required
Reachingabove shoulder: Not required
Reachingbelow shoulder: Not required
Visual: Occasional = 1% - 33% of the time
Color Vision: Occasional = 1% - 33% of the time
Speaking: Occasional = 1% - 33% of the time
Standing: Not required
Balancing: Not required
Walking: Not required
Crawling: Not required
Running - in response to an emergency: Not required
Lifting up to 25 lbs.: Occasional = 1% - 33% of the time
Lifting 25 to 60 lbs.: Not required
Lifting over 60 lbs.: Not required
Handlingseizing, holding, grasping: Not required
Carrying: Not required
Climbing: Occasional = 1% - 33% of the time
Kneeling: Not required
Squatting: Not required
Tasting: Not required
Smelling: Not required
DrivingUtility vehicles such as golf carts, Gators, ATV, riding lawnmowers, skid steer, aerial lift: Not required
DrivingClass C vehicles: Not required
DrivingCDL class vehicles: Not required
N95 Respirator usage (PPE): Not required
Hazmat suit usage (PPE): Not required
Pushing/Pullingup to 25 lbs.: Not required
Pushing/Pulling25 to 60 lbs.: Not required
Pushing/Pullingover 60 lbs. : Not required