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Description

The Marketing Manager is responsible for managing the marketing and promotional needs of all departments within NAA, NAAEI, and NAA Services as well as working with the Director of Marketing and the rest of the Marketing Team on creating and executing marketing strategies. This includes content development and review, scheduling, tactical recommendations, execution, and analysis of performance based on the organization’s goals. The Marketing Manager manages day-to-day work of external marketing agencies who support some of NAA’s largest events, products, and programs.

The Marketing Manager will report to the Director of Marketing.

PRINCIPAL ACCOUNTABILITIES:

1. Develop and implement comprehensive marketing strategies to create awareness of assigned NAA, NAAEI, and NAA Service’s products, programs, services, and events.
2. Monitor results of campaigns alongside Digital Marketing Analytics Manager to inform strategies, tactics, and targeted audiences.
3. Create marketing content for various channels (social media, email, newsletters, collateral, website) across assigned campaigns for NAA programs, products, and services.
4. Coordinate across Marketing team to share ideas and lessons learned for campaigns.
5. Work with the Marketing Operations Specialist to coordinate workflow to meet deadlines, create content, prioritize campaigns, and review the marketing organization calendar.
6. Generate ideas and recommendations for promoting events, products, programs, and services based on goals and KPIs, and coordinate and assist in execution.
7. Schedule and lead post-campaign de-briefings with corresponding teams to review planning, tactics, and results, identify lessons learned and changes for future campaigns.
8. Assist in managing and overseeing external marketing agencies for NAA’s largest event, products, and programs to ensure successful campaigns, accessibility, and on-brand creative and messaging.
9. Oversee production and approve all final edits on NAA print and electronic marketing pieces.
10. Liaison with internal and external stakeholders (leadership, members, committee chairs & members, etc.) to drive marketing innovation and optimizations.

COMPETENCIES:

1. Marketing Expertise
2. Content Marketing (social media, website, email, and accessibility)
3. Copywriting/Editing
4. Problem-solving/Compromise
5. Relationship Management
6. Cultural Awareness
7. Ethical Practice
8. Technical Capabilities
9. Prioritization & Organizational Skills

TRAVEL:

15-20% travel for remote work, in-office events/meetings/workshops, and conference attendance/support, including Apartmentalize and Advocate.

Requirements

Education and Experience

• Bachelor’s degree in marketing or a related field.
• 5-7 years of previous experience in a marketing position. Agency experience strongly preferred.
• Exemplary written and verbal communication skills, attention to detail, and proactive attitude in managing projects and stakeholder expectations.
• Strong creative, strategic, analytical, and organizational skills.
• Strong project management skills.
• Team player with an ability to foster cooperation across multiple departments.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and advertising strategy.

Preferred Education and Experience

• Experience with list processing, database management (i.e. SalesForce), webinars (i.e. Zoom), and design layout (i.e. InDesign, Illustrator, and/or Photoshop).
• Experience running social media channels including paid strategy as well as SEM, Google AdWords, content management systems, and/or email software like Pardot and Brandwatch.

Physical Demands

While performing the duties of the job, the employee is regularly required to sit, use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms. The employee may occasionally lift up to 20 pounds.

Work Environment

Work is regularly performed in a professional office environment and routinely uses standard office equipment.

The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.