PLUS Communications
Senior Media Planner
PLUS Communications - Washington, District Of Columbia, United States, 20310
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Overview
Senior Media Planner
PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more! PLUS Communications is seeking a strategic and detail-oriented Senior Media Planner to join our fast-growing digital practice and support top-tier advocacy campaigns and organizations with effective, data-driven media plans. Your day in this position may include: Developing comprehensive media plans across digital channelsincluding video, display, CTV/OTT, native, and paid socialaligned to campaign objectives and audience targeting strategies. Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media. Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions. Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends. Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach. Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients.
PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more! PLUS Communications is seeking a strategic and detail-oriented Senior Media Planner to join our fast-growing digital practice and support top-tier advocacy campaigns and organizations with effective, data-driven media plans. Your day in this position may include: Developing comprehensive media plans across digital channelsincluding video, display, CTV/OTT, native, and paid socialaligned to campaign objectives and audience targeting strategies. Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media. Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions. Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends. Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach. Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients.