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Job DescriptionJob Description

We are seeking a Media Planner to join a full-spectrum creative agency delivering integrated campaigns across both digital and traditional platforms. This role is designed for a resourceful, well-rounded professional who combines media strategy, execution, and analysis. The ideal candidate will bring initiative, versatility, and a collaborative mindset to support both current client campaigns and long-term growth.

This position leads media efforts across platforms, with responsibility for planning, placement, performance, and budget allocation. It is a hands-on role that involves managing media operations while helping define tools, processes, and future staffing needs as the agency expands its media capabilities.

Key Responsibilities

• Develop and execute media strategies across traditional and digital platforms.
• Manage campaign setup, tracking, and optimization across paid media platforms.
• Negotiate rates and placements with media outlets and vendors.
• Evaluate and recommend tools, platforms, and internal processes for media operations.
• Apply media strategy to broader business challenges and client objectives.
• Collaborate with creative and account teams to align media with campaign goals.
• Identify new media opportunities and monitor emerging trends.
• Advise on future staffing needs and contribute to defining the structure of the media department.
• Prepare and deliver reports, insights, and strategic recommendations to clients.
• Lead outbound email strategy and paid digital campaign execution.
• Balance high-level strategic thinking with hands-on execution and attention to detail.

Requirements

• Bachelors degree in marketing, advertising, public relations, or a related field.
• 3+ years of media strategy and buying experience, preferably within an agency.
• Experience with traditional media channels, including outdoor, broadcast, and newsprint.
• Familiarity with traditional media markets in the South, especially Mississippi.
• Proven ability to manage relationships with media vendors, sales teams, and outlets.
• Demonstrated skill in developing and managing media budgets and allocations.
• Strong written and verbal communication skills, including reporting and client presentations.
• Fluency in SEO, SEM, and PPC, with current Google Ads and Google Analytics certifications.
• Experience managing outbound email marketing campaigns and paid digital strategy.
• Experience with media planning tools such as Strata Wheelhouse, Mediaocean, Bionic or similar platforms.
• Working knowledge of WordPress CMS and basic HTML, CSS, and JavaScript.
• Background in political media buying or the automotive sector is a plus.

Compensation

• Salary starting at $75,000, based on experience.
• Comprehensive benefits package.