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The Media Relations Specialist will assist to plan, implement, manage and evaluate media/public relation activities for Children's National Health System in accordance with accepted national standards and administrative policies.

Minimum Education:
Bachelor's Degree Preferably in Marketing, Public Relations (Required)

Minimum Work Experience:
2 years (Required)

Required Skills/Knowledge:

• Basic project and time management skills.
• Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects.
• A self-starter who can work within tight timeframes.
• Demonstrates ability to organize and work in a fast-paced environment, manage multiple tasks and projects simultaneously and prioritize workload.
• Strong verbal and written communication skills, including AP Style.
• Demonstrates an ability to effectively present information to the media relations team.

Functional Accountabilities:

External Media Relations:

• Support the execution of national/regional proactive PR plans for marquee and differentiating services and events.
• Draft and proofread media material, ranging from press releases, talking points, media advisories, messages.
• Develop relationships with reporters through incoming media requests and proactive pitching.
• Support media team involvement in institutional events.

Strategic Communication Development:

• Monitor news coverage of relevant priority services, proactively identify communication opportunities.
• Draft service line and spokespeople media analysis as necessary.
• Work with the media relations team to execute an integrated media strategy and message.

Intradepartmental Collaboration:

• Respond in a timely manner to requests from internal departments and team members.
• Attend strategy and planning meetings, contributing to brainstorming sessions.
• Share service line information with the internal, web, and marketing teams.

PR Infrastructure and Planning:

• Support logistics and communication of special events.
• Use media monitoring tools and services to develop Children’s National internal and external reports.
• Use analytic tools, draft monthly and quarterly media analysis reports.
• Monitor healthcare industry trends and news to leverage in proactive news media and to provide to departmental leadership.

Organizational Accountabilities:

• Anticipate and respond to customer needs; follows up until needs are met.

Teamwork/Communication:

• Demonstrate collaborative and respectful behavior.
• Partner with all team members to achieve goals.
• Receptive to others’ ideas and opinions.

Performance Improvement/Problem-solving:

• Contribute to a positive work environment.
• Demonstrate flexibility and willingness to change.
• Identify opportunities to improve clinical and administrative processes.
• Make appropriate decisions, using sound judgment.

Cost Management/Financial Responsibility:

• Use resources efficiently.
• Search for less costly ways of doing things.

Safety:

• Speak up when team members appear to exhibit unsafe behavior or performance.
• Continuously validate and verify information needed for decision making or documentation.