Get new jobs for this search by email

Our client in the insurance industry is looking for a Content Strategist! This REMOTE, freelance assignment starts immediately, and will continue (40 hours a week) into 2025.

Creative Strategist Responsibilities
Create a content strategy across channels and plan to address the insights in the buyers journey, ensuring the content is aligned to what the customer needs at each stage and addresses feedback from relevant subject matter experts.
Schedule kickoffs to brief creative, content development and channel teams provide all supporting materials
Work with stakeholder to develop supporting assets, such as landing pages, promotional or nurture emails etc.
Align strategy with performance testing for content, competitive analysis
Be a customer advocate. Relentlessly champion the customer experiences they have with the content you createhow they find it, how they consume it, how they use it to make decisions.
Partner with Performance Marketing Manager on past performance of assets to determine what to keep and retire
Gather, consolidate, and analyze research/best practices for further insights
Responsible for identifying content trends, learnings and insights and presenting with the business to look end to end across the play.

Creative Strategist Requirements
- Bachelors degree required
- 5 + years experience
- Proficient with Google Analytics and similar data analytics tools
- Strong understanding of digital marketing metrics (CPA, CTR, CPM, ROAS) and digital platforms (Facebook Ads, Google Ads, etc.)
- Experience with A/B testing and multivariate testing for creative
- Proficient in Adobe Creative Suite and Workfront or similar programs


#IND123
#LI-KM1



Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Submit resume (and samples if applicable) to: kimberly.murray@jobalert.creativecircle.com

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.