Get new jobs for this search by email

Content Summary: Digital TV Marketing Manager at Bonita Springs, for City Mattress

Company Overview: As a leading mattress and furniture retailer, we believe that a good night's sleep is the key to wellness. For 60 years, we’ve been passionate about creating the ultimate sleep experience for our customers. We have a fun, dynamic, and diverse team of employees who work together to make our customers' dreams come true. Building on decades of experience, City Mattress is growing and innovating across all our departments. This means opportunity for you!

Why City Mattress? At City Mattress, our core values — High Performance, Customer-Centricity, Trust, and Teamwork — define who we are and how we operate. We hold ourselves to the highest standards, striving for excellence in everything we do while keeping our customers at the heart of every decision.

Wait, there’s more…

• Low turnover rate of 8% (compared to sector average of 20%*)
• Average tenure of over 7 years, more than double the industry average
• Growth is the norm - Our CEO started in the warehouse in his teen years and worked his way up!
• We have an atmosphere of open and effective communication
• We are brilliant at the basics and have a lets-get-it-done-together culture!

Job Summary: We are seeking a dynamic and experienced Digital TV Marketing Manager to join our team at City Mattress. As the Digital TV Marketing Manager, you will play a crucial role in developing and implementing comprehensive media strategies to enhance our brand visibility and drive business growth. This position requires a strategic thinker with a proven track record in media planning, buying, and execution across various channels. The Digital TV Marketing Manager is focused on integrating digital marketing strategies with traditional television advertising, creating targeted campaigns across both online and TV platforms, managing connected TV (CTV) advertising, and using data to optimize reach and engagement on television through digital means. This position reports to the VP of Performance Marketing.

Responsibilities:

• Works closely with VP Performance marketing and to develop multi-channel media budgets.
• Develop and execute innovative media strategies to increase brand awareness and drive customer engagement. Recommend media outlets designed to achieve the marketing goals of increased brand awareness, traffic, and sales.
• Plans, negotiates, and traffics all media buys across all channels (CTV, OTT, broadcast and cable TV, YouTube), from initial annual planning to in-flight adjustments.
• Analyze media performance metrics and provide insights to optimize campaigns for maximum effectiveness.
• Proven experience using digital media to successfully grow brick & mortar retail businesses, including experience with multi-channel attribution tracking with brick & mortar retail.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to ensure City Mattress remains at the forefront of media innovation, including weekly recaps of competitive highlights.
• Performs post-buy analysis of all schedules and placements to ensure compliance and approves all invoices for contracted rates and rotation.
• Assists in proofing of advertising materials.
• Any other duties as assigned.

Requirements:

• Bachelor’s Degree in related field
• Minimum 5 years proven experience as effective media buyer and media planner.
• Strong analytical skills with the ability to analyze and interpret data including drawing, communicating, and executing actionable insights.
• Excellent communication and interpersonal skills.
• Demonstrated ability to manage multiple projects, vendors, and deadlines in a professional, relationship-focused, fast-paced environment.
• Experience managing budgets.
• Expert knowledge of current media research tools.
• Proficient in Microsoft Office, especially Excel.
• Knowledge of SmartPlus Media Software a plus.
• Travel to all markets is required as needed.

Benefits:

• Trusted family owned company in business for 60 years
• Competitive compensation package
• Uncapped earning potential
• Comprehensive training program
• Medical, Vision, Dental insurance
• Basic and supplemental Life insurance
• 401K
• Flexible Spending Account
• Health Savings Account
• Paid vacation and PTO
• Parental leave
• Wellness incentive program
• Employee discount program on merchandise
• Referral bonus program