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Performance Visual Designer (Paid Media)

Performance Visual Designer (Paid Media)

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Job Title: Freelance Performance Visual Designer (Paid Media)

Type: Freelance | Full-Time Hours

Duration: Ongoing (Long-Term Potential)

About the Role

Our client, a leading SaaS company in the marketing tech space, is hiring a freelance performance visual designer to support ongoing paid media initiatives. This role is focused on building high-impact creative that drives real performance—designed to be tested, iterated, and optimized for results.

You’ll be responsible for producing best-in-class ad creative across Meta and YouTube, including static images, animated gifs, and short-form video content. You’ll work closely with copywriters, growth marketers, and data teams in a fast-paced, test-and-learn environment.

What You’ll Do

• Design high-performing creative (static, motion, short-form video) for paid campaigns across Meta, YouTube, and other digital channels
• Translate marketing goals into visually compelling creative that supports acquisition, engagement, and conversion
• Build multivariate variants and A/B test assets at scale to drive performance improvements
• Prioritize motion/video formats and dynamic ad executions tailored to each platform
• Use tools like After Effects, Adobe CC, Figma, and generative AI (Firefly, Runway, Midjourney, etc.) to streamline production
• Collaborate daily with copywriters and growth marketers to align creative with campaign strategy
• Incorporate performance data and testing insights to inform creative decisions and optimizations
• Help maintain scalable systems and templates for rapid creative development

Who You Are

• Must have designed performance creative for SaaS or tech products
• Strong portfolio of Meta and YouTube ads, with proven results in driving CTR, CVR, and CAC
• Skilled in motion design and video editing, particularly for short-form formats
• Expert in Adobe Creative Suite (especially After Effects) and Figma
• Comfortable in a fast-paced, iterative environment with rapid feedback and testing cycles
• Deep understanding of growth KPIs and how creative impacts performance
• Highly organized, responsive, and able to manage multiple projects with minimal oversight
• Agency background preferred, particularly in digital, paid media, or performance marketing
• Must work EST hours and attend daily 9:30am ET stand-up

Nice to Have

• Experience designing across full funnel stages: acquisition, retargeting, retention
• Familiarity with dynamic creative optimization (DCO)
• Experience collaborating with performance pods (copy, media, data)
• Ability to flex visual tone depending on product, audience, or funnel stage

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Design

• Industries

  Staffing and Recruiting

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