HireTalent
Product Marketing Manager, MarTech
HireTalent - New York, New York, us, 10261
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Overview
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Overview
Job Description :
The Client Companies are seeking a skilled and dynamic
Product Marketing Manager, MarTech
to work closely with Product and Brands to maximize the performance of MarTech platforms and tools (e.g. Meta, Google Shopping). This role is critical to driving performance across our Direct-to-Consumer (D2C) channels by blending technical expertise, strategic insight, and ecommerce marketing know-how. The ideal candidate will be a digital-first professional with a passion for eCommerce and a proven track record of blending business insight and technical knowledge to deliver strategic and actionable product marketing playbooks and go-to-market strategies. You will partner closely with our brands, such as MAC Cosmetics, Clinique, Client, Tom Ford Beauty, La Mer, and Aveda - to bring new digital features and tools to market with our Brands and optimize performance of existing tools. You will maintain a strong pulse on evolving consumer behaviors and market trends.
Key Responsibilities Experience building and executing go-to-market plans and playbooks: Skill at translating business opportunities into actionable steps Understanding of how functions in a business work together to drive an outcome bility to communicate deeply technical concepts in a way that business generalists can understand and action Experience setting and monitoring performance targets for strategic initiatives Ecommerce Marketing & Technology Expertise:
Familiarity with platforms such as: Google Shopping and Google Merchant Center Meta Other social and marketing platforms Strategic business understanding
:
Understanding of how marketing platforms and customer experiences on these platforms fits within broader customer journey and business goals Data Analysis & Reporting
:
Strong ability to interpret analytics and KPIs to refine performance (e.g., CTR, CVR, Cost per click, ROAS, Share of search impressions, etc). bility to synthesize key insights across data sources to communicate performance updates to key stakeholders Collaboration and Communication:
Partner with Product, eCommerce, and other functional teams to align on initiative scope, timelines, and key performance indicators (KPIs). Liaise with cross-functional teams to produce comprehensive and strategic product marketing playbooks and communications. ct as the subject-matter expert for MarTech product marketing, be a trusted resource for Brands and Product teams.
Qualifications and Experience
5+ years of hands-on experience
in eCommerce, with a focus on D2C . Passion for the digital customer experience and digital product Vocal, assertive, confident, proactive, quick, organized, self starter, process oriented, problem solver, analytical thinking dvanced knowledge of relevant ecommerce features and tools Strong problem-solving skills and ability to adjust plans quickly based on real-time sales and performance data. Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels. Impeccable presentation skills (must be strong in putting together powerpoint presentations and other marketing material, as well as delivering presentations in person/on zoom to large audiences and senior stakeholders Preferred:
Experience working with beauty, fashion, or luxury brands, particularly in a D2C eCommerce setting. Familiarity with analytics tools (e.g., Google Analytics, Looker, Google Search Console, platform-specific tools). Proven ability to advise and educate non-technical stakeholders on technical solutions and strategies.
Day in the Life
Meet with the MarTech product team to learn about a new feature that is in the works. Lead discussion on how this feature will be communicated to the organization and brainstorm on how we can partner with Brand X to pilot the feature. Work on a Product Marketing Playbook related to a new Instagram feature that will drive sales for our Brands. This includes step-by-step instructions for to action this feature, with detailed business goals. Share exciting updates on a pilot at our quarterly product showcase fter work hang with the team!
Product Marketing Manager, MarTech
to work closely with Product and Brands to maximize the performance of MarTech platforms and tools (e.g. Meta, Google Shopping). This role is critical to driving performance across our Direct-to-Consumer (D2C) channels by blending technical expertise, strategic insight, and ecommerce marketing know-how. The ideal candidate will be a digital-first professional with a passion for eCommerce and a proven track record of blending business insight and technical knowledge to deliver strategic and actionable product marketing playbooks and go-to-market strategies. You will partner closely with our brands, such as MAC Cosmetics, Clinique, Client, Tom Ford Beauty, La Mer, and Aveda - to bring new digital features and tools to market with our Brands and optimize performance of existing tools. You will maintain a strong pulse on evolving consumer behaviors and market trends.
Key Responsibilities Experience building and executing go-to-market plans and playbooks: Skill at translating business opportunities into actionable steps Understanding of how functions in a business work together to drive an outcome bility to communicate deeply technical concepts in a way that business generalists can understand and action Experience setting and monitoring performance targets for strategic initiatives Ecommerce Marketing & Technology Expertise:
Familiarity with platforms such as: Google Shopping and Google Merchant Center Meta Other social and marketing platforms Strategic business understanding
:
Understanding of how marketing platforms and customer experiences on these platforms fits within broader customer journey and business goals Data Analysis & Reporting
:
Strong ability to interpret analytics and KPIs to refine performance (e.g., CTR, CVR, Cost per click, ROAS, Share of search impressions, etc). bility to synthesize key insights across data sources to communicate performance updates to key stakeholders Collaboration and Communication:
Partner with Product, eCommerce, and other functional teams to align on initiative scope, timelines, and key performance indicators (KPIs). Liaise with cross-functional teams to produce comprehensive and strategic product marketing playbooks and communications. ct as the subject-matter expert for MarTech product marketing, be a trusted resource for Brands and Product teams.
Qualifications and Experience
5+ years of hands-on experience
in eCommerce, with a focus on D2C . Passion for the digital customer experience and digital product Vocal, assertive, confident, proactive, quick, organized, self starter, process oriented, problem solver, analytical thinking dvanced knowledge of relevant ecommerce features and tools Strong problem-solving skills and ability to adjust plans quickly based on real-time sales and performance data. Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels. Impeccable presentation skills (must be strong in putting together powerpoint presentations and other marketing material, as well as delivering presentations in person/on zoom to large audiences and senior stakeholders Preferred:
Experience working with beauty, fashion, or luxury brands, particularly in a D2C eCommerce setting. Familiarity with analytics tools (e.g., Google Analytics, Looker, Google Search Console, platform-specific tools). Proven ability to advise and educate non-technical stakeholders on technical solutions and strategies.
Day in the Life
Meet with the MarTech product team to learn about a new feature that is in the works. Lead discussion on how this feature will be communicated to the organization and brainstorm on how we can partner with Brand X to pilot the feature. Work on a Product Marketing Playbook related to a new Instagram feature that will drive sales for our Brands. This includes step-by-step instructions for to action this feature, with detailed business goals. Share exciting updates on a pilot at our quarterly product showcase fter work hang with the team!