Mark Anthony Group, Inc.
Mark Anthony Group, Inc. is hiring: Associate Manager, Community ...
Mark Anthony Group, Inc. - Chicago, IL, United States, 60661
Work at Mark Anthony Group, Inc.
Overview
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Overview
This role represents is responsible for developing and implementing strategies to build and engage a vibrant online community while creating compelling and relevant content for various social media platforms. This role involves managing social media accounts, fostering positive interactions, curating content, and ensuring the brand's online presence is impactful. The Community Manager will work closely with cross-functional teams to drive brand awareness, customer satisfaction, and community growth.
Accountabilities:
1. Develop and execute community management strategy for Mark Anthony Brands including White Claw, Cayman Jack, Mike's Hard Lemonade and MXD
2. Foster meaningful conversations by responding to comments, messages, and mentions, and build relationships with followers, influencers, and brand advocates.
3. Monitor discussions, trends, and emerging technologies within the community to identify opportunities for engagement and content creation.
4. Encourage user-generated content and facilitate community participation.
Key Metrics & Financial Targets:
1. Volume & Sales
2. Brand Health
3. Community Engagement (1st party data, engagement rates, community growth)
4. Consumer Satisfaction
Own:
Community Management
Influence:
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE
Veto:
Social Media Content, Social Calendar, Program FAQs
Critical Relationships:
Skills Needed To Be Successful:
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Accountabilities:
1. Develop and execute community management strategy for Mark Anthony Brands including White Claw, Cayman Jack, Mike's Hard Lemonade and MXD
2. Foster meaningful conversations by responding to comments, messages, and mentions, and build relationships with followers, influencers, and brand advocates.
3. Monitor discussions, trends, and emerging technologies within the community to identify opportunities for engagement and content creation.
4. Encourage user-generated content and facilitate community participation.
Key Metrics & Financial Targets:
1. Volume & Sales
2. Brand Health
3. Community Engagement (1st party data, engagement rates, community growth)
4. Consumer Satisfaction
Own:
Community Management
Influence:
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE
Veto:
Social Media Content, Social Calendar, Program FAQs
Critical Relationships:
- Consumer Comms, Consumer Care, Media
- Brand Marketing, Regional Marketing
- Social Media, Consumer Care, Loyalty/Programming
Skills Needed To Be Successful:
- Bachelor's Degree & 2-4 years of relevant marketing experience with social media, preferably within Alc/Bev or CPG
- Experience with consumer response
- Proven ability to think creatively, coupled with strong analytical and communication skills
- Ability to work independently and as part of a team in a fast-paced environment
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary from $72,000 to $90,000, based in in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth