Marketing Comm Mgr, Endoscopy
FUJIFILM - Cheyenne, Wyoming, United States, 82007
Work at FUJIFILM
Overview
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Overview
The following information aims to provide potential candidates with a better understanding of the requirements for this role. Company Overview FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. Job Description Duties and Responsibilities: Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. (70% of the time) Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation. Develop and deploy communication campaigns for existing key products and services within the GI and Interventional endoscopy portfolios. Understand marketing business objectives as articulated by leadership, manager, and SMEs to articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services. Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results. Qualifications: Bachelor’s degree in marketing, Communications, Public Relations, or Business is required. 5+ years’ experience in a marketing communications manager role in healthcare, medical device preferred, or endoscopy is a plus. 10+ years of writing experience in the healthcare industry is required. Exceptional written, verbal, and presentation communications skills are required. Proven ability to develop creative marketing content, strategies, and approaches to work. Strong organizational skills to work on multiple projects simultaneously. Proficient in utilizing MS Office Suite, including Word, Excel, and PowerPoint. Travel: This role can be remote (Eastern Time zone location strongly preferred) and requires less than 15% travel.
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