Municipal Credit Union
Marketing Data Analyst
Municipal Credit Union - New York, New York, us, 10261
Work at Municipal Credit Union
Overview
- View job
Overview
About MCU:
At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.
Our Mission:
To help hard-working New Yorkers build better tomorrows
Our Vision:
Be New York's most loved financial institution by helping our members build their best financial futures
Overview:
The Marketing Data Analyst is responsible for pulling all necessary data files and reporting for the Marketing Department at MCU. This role is focused on supporting a variety of marketing initiatives across the organization by providing accurate data analysis and actionable insights to optimize performance and strategy.
Responsibilities :
Specific duties include, but are not limited to, the following: Responsible for pulling all data files needed for email, direct mail, in-app, and website marketing campaigns. Create and manage reporting dashboards for marketing campaigns, and overlay recommendations and insights to further optimize marketing efforts. Perform detailed data segmentation and audience targeting to improve the precision of marketing efforts. Track and measure the ROI of marketing campaigns, identifying trends and areas for optimization. Create reports that summarize key performance metrics and present actionable insights to marketing leadership. Work closely with marketing and product teams to evaluate and test new marketing channels, tools, and technologies. Collaborate cross-functionally with team members to support marketing strategies through comprehensive data analysis. Collaborate with external partners, vendors, or agencies when necessary to support data needs for broader marketing initiatives. Perform other related duties as requested and special projects as assigned. Requirements :
Experience with MCIF and/or CRM systems Advanced proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and data visualization. Strong analytical and problem-solving abilities, with the capability to translate data into meaningful insights. Excellent communication, interpersonal and presentation skills Ability to work independently and as part of a team Ability to perform and meet expectations while maintaining exceptional attention to detail Preferred: Familiarity with database querying - SQL, Power BI) Proven experience with MCIF and/or CRM systems in a marketing context. Commitment to delivering high-quality work while adhering to deadlines.
Why you'll be a good fit:
Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you'll bring the following
Results
- We are passionate about winning.
Agility
- We proactively anticipate, respond and pivot to ensure MCU wins.
Integrity
- We operate with the highest ethical standards and highest degree of honesty.
Belonging
- We cultivate a culture of inclusion and teamwork.
Ownership
- We take personal responsibility and hold ourselves accountable for the results.
What we can offer you:
Competitive compensation, medical and dental benefits.
401K with employer match
Flexible paid time off
We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.
Municipal Credit Union (MCU) is an Equal Opportunity Employer.
Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary: $80,000 - $90,000/ Annually
At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.
Our Mission:
To help hard-working New Yorkers build better tomorrows
Our Vision:
Be New York's most loved financial institution by helping our members build their best financial futures
Overview:
The Marketing Data Analyst is responsible for pulling all necessary data files and reporting for the Marketing Department at MCU. This role is focused on supporting a variety of marketing initiatives across the organization by providing accurate data analysis and actionable insights to optimize performance and strategy.
Responsibilities :
Specific duties include, but are not limited to, the following: Responsible for pulling all data files needed for email, direct mail, in-app, and website marketing campaigns. Create and manage reporting dashboards for marketing campaigns, and overlay recommendations and insights to further optimize marketing efforts. Perform detailed data segmentation and audience targeting to improve the precision of marketing efforts. Track and measure the ROI of marketing campaigns, identifying trends and areas for optimization. Create reports that summarize key performance metrics and present actionable insights to marketing leadership. Work closely with marketing and product teams to evaluate and test new marketing channels, tools, and technologies. Collaborate cross-functionally with team members to support marketing strategies through comprehensive data analysis. Collaborate with external partners, vendors, or agencies when necessary to support data needs for broader marketing initiatives. Perform other related duties as requested and special projects as assigned. Requirements :
Experience with MCIF and/or CRM systems Advanced proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and data visualization. Strong analytical and problem-solving abilities, with the capability to translate data into meaningful insights. Excellent communication, interpersonal and presentation skills Ability to work independently and as part of a team Ability to perform and meet expectations while maintaining exceptional attention to detail Preferred: Familiarity with database querying - SQL, Power BI) Proven experience with MCIF and/or CRM systems in a marketing context. Commitment to delivering high-quality work while adhering to deadlines.
Why you'll be a good fit:
Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you'll bring the following
Results
- We are passionate about winning.
Agility
- We proactively anticipate, respond and pivot to ensure MCU wins.
Integrity
- We operate with the highest ethical standards and highest degree of honesty.
Belonging
- We cultivate a culture of inclusion and teamwork.
Ownership
- We take personal responsibility and hold ourselves accountable for the results.
What we can offer you:
Competitive compensation, medical and dental benefits.
401K with employer match
Flexible paid time off
We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.
Municipal Credit Union (MCU) is an Equal Opportunity Employer.
Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary: $80,000 - $90,000/ Annually