Flooring Marketing Manager
E.J. Welch Company - Spartanburg, South Carolina, United States, 29302![E.J. Welch Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Flooring Marketing Manager
at its Spartanburg SC Corporate Office.Job SummaryTo coordinate and manage product lines and product SKUs of assigned flooring vendors and categories, with specific goals for sales growth, profitability, and inventory rationalization. The Flooring Marketing Manager will develop and implement marketing strategies and promotions for our retail customers utilizing the resources of the sales and marketing departments. In addition, this position will coordinate marketing and inventory strategies with the Director of Branch Services to service the needs of our flooring installer branch business.Duties and ResponsibilitiesReviews and determines flooring distribution center product mix for assigned flooring categories and vendors.Negotiates vendor programs including pricing, terms, marketing funds and growth incentives if applicable.Determines product selection and pricing for inclusion in all company promotional efforts to retail customers.Stays current on categories regarding industry trends, pricing and competitive intelligence.Meets with vendors to assess the marketability of adding new product SKUs and programs.Interfaces with Data Integrity department to insure maintenance and accuracy of vendor SKU information within the Eclipse database.Frequently interfaces with Sales department to assist in pricing strategies, major customer initiatives and vendor support for program participation.Frequently interfaces with Purchasing department to assist in vendor issues pertaining to procurement, pricing and vendor support.Coordinates information between manufacturers and manufacturer reps and Lancaster sales force to ensure correct and timely information is communicated.Works closely with the Director of Branch Services in regard to branch product mix, promotions and pricing.Assists and performs miscellaneous marketing duties as required.Skills and ExperienceBachelor's degree in a related field of Marketing with 5 to 7 years of experience5 to 7 years of experience in product management and product developmentExperience in floor coverings, building materials, home furnishings, home fashion-related industries, or other construction is preferred.Strong business acumen is required.Proficiency in Microsoft Office programs requiredAbility to work with multiple departmentsAbility to think strategically and creativelyStrong planning and organization skillsStrong written and verbal communication skills with the ability to communicate a vision and plan to various levels of the organization, including executives and the broader company as a whole.Flexible and adaptable to change