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Apply now Job no: 544783
Work type: Staff
Location: Sacramento
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)

Classification Title: Public Affairs/Communication Specialist II

Priority Application Date (Posting will remain open until filled): Wednesday, January 8, 2025 @ 11:55pm PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general direction of the Director of Student Affairs IT & Communications, the incumbent will assess, formulate, and evaluate the impact of recommended or implemented marketing and communications practices from a strategic and operational perspective for the Division of Student Affairs. With more than 50 departments within Student Affairs, this position will work with various constituents to develop and implement original and engaging digital media campaigns with the goal of creating a vibrant co-curricular student experience and increased participation in on-campus events.

The position requires the incumbent to regularly participate in planning and development activities to achieve programmatic and administrative goals. The incumbent collaborates with community partners and the Sacramento State campus community to ensure timely and effective communication with the ever-changing student population. This position participates in developing and implementing university-level initiatives that support students in enhancing enrollment, engagement, retention, and degree completion.

Responsibilities

1. Developing and implementing dynamic marketing and communications media assets consistent with the division’s goals and guidelines.
2. Leading assigned student assistants to expand and enhance the institution’s multimedia presence.
3. Addressing a number of critical strategic initiatives and activities.

FLSA: Exempt (Not eligible for overtime. This position is eligible for full benefits.)

Anticipated Hiring Range: $4,146.00 per month - $4,507.00 per month

CSU Classification Salary Range: $4,146.00 per month - $7,500.00 per month

Work Hours: Monday through Friday 8am - 5pm. Hours may vary depending on department need.

Department Information

Student Affairs Marketing and Communications supports the Division through strategic communication planning and the development of student-forward marketing campaigns.

Required Qualifications

Education/Experience

• Bachelor’s degree or equivalent work experience in marketing, multimedia, and communications.
• Two years of experience with video production for marketing/communication campaigns.
• Experience with marketing/communication campaigns (including email, online, and social media campaigns).
• Experience using social media platforms (e.g., Facebook, Instagram, Twitter, etc.).
• Experience and understanding of best practices in marketing and communications fields.
• Experience with specialized video/photo and audio editing software such as Adobe Photoshop, Premiere, Avid, Final Cut, Fiverr, Motion Array, Soundstripe, etc.
• Experience with digital and social media marketing strategies, including digital and emerging technologies (e.g., social media), to engage multiple audiences.
• Experience in project management and demonstrated problem-solving and organizational skills to effectively monitor and manage multiple/large-scale projects with overlapping deadlines and tasks.

Knowledge/Skills/Abilities

• Demonstrated ability to work independently to develop and implement communication and marketing projects/campaigns for large, complex organizations.
• Ability to communicate clearly and professionally in writing and in person.
• Ability to interpret and evaluate results to develop sound conclusions and recommend new or revised Marketing and Communications strategies and policies.
• Ability to quickly and accurately modify communication plans in response to changing directives.
• Demonstrated ability to utilize alternative media in communications campaigns (e.g., social media, video, chat, etc.).
• Ability to independently plan and coordinate marketing and communication/campaign events.
• Demonstrated writing and editing skills to use language effectively and creatively and apply style guidelines.
• Ability to coordinate meetings with university leadership, students, faculty, staff, and community members.
• Demonstrated consultative skills in working with internal and external constituent groups.
• Knowledge of applicable copyrights and other laws about written materials, news media, and confidentiality.
• Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus from multiple stakeholders and constituent groups.
• Familiarity with the latest trends, technologies, and methodologies in multimedia, production, data visualization, etc.
• Familiarity with campus programs and Student Affairs departments, processes, and procedures.
• Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community.

Work Schedule Requirements

• The typical work schedule is Monday through Friday, 8 am to 5 pm, but it may vary, including occasional weekends and evenings, depending on department needs.

Physical Requirements

• Ability to frequently move photography equipment up to 25 lbs.

Condition of Employment

• Ability to successfully complete a background check.

Preferred Qualifications

• Master’s degree or other certification related to public relations, marketing, communications, etc.
• Familiarity with CSU policies and procedures regarding branding, marketing/public relations.
• Familiarity with CSU campus programs and Student Affairs departments, student services, processes, and procedures.
• Familiarity with higher education marketing campaigns with particular emphasis on under-served populations.

Documents Needed to Apply

• Resume
• Professional Portfolio

Failure to upload required documentation may result in disqualification.

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State is a Hispanic and AANAPISI serving institution with about 31,000 students coming not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission.

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request from the Office of Clery Compliance & Training by emailing clery@csus.edu.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Effective May 2023, per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health applicable to their age, medical condition, and other relevant indications.

Out of State Employment

Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

Candidate must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (i.e., H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

Advertised: Dec 13 2024 Pacific Standard Time
Applications close: