Join to apply for the Social Media Manager role at NextFoods, Inc.
Join to apply for the Social Media Manager role at NextFoods, Inc.
This range is provided by NextFoods, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $70,000.00/yr - $90,000.00/yr
About NextFoods
At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.
We’re a lean, fast-moving team building the next generation of category-defining brands. If you're looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here.
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The Role
NextFoods is hiring a Social Media Manager to lead organic social across GoodBelly and Cheribundi. This is a highly creative, hands-on role responsible for building our voice, growing our community, and driving culturally relevant content that earns attention and drives engagement.
You’ll lead content strategy & development across platforms like Instagram and TikTok, supported by an in-house designer and broader brand team. You'll also own creator partnerships and day-to-day community engagement, helping shape the way our brands show up in the world. This role is ideal for a digital native who lives and breathes social and has strong instincts for what’s working both culturally and strategically.
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What You’ll Own
Social Strategy and Content Development
Build and manage the organic social calendar across GoodBelly and Cheribundi
Develop and execute platformnative content (especially shortform video) with a consistent brand voice and visual identity
Write post copy, and community replies that bring our brands to life
Content Creation and Platform Execution
Own endtoend creation of socialfirst content via cell phone: capture, edit, and publish with a scrappy, realtime mindset, occasionally putting yourself in front of the camera as a face of the brand
Stay ahead of trends and platform changes—bringing fresh, relevant ideas to the table
Manage posting cadence and asset delivery across TikTok, Instagram, YouTube Shorts, and emerging platforms
Influencer and Creator Collaboration
Source, brief, and manage content creators and influencers for organic and paid usage
Ensure content aligns with brand voice while tapping into creators’ unique styles
Build authentic relationships with microcommunities that can amplify our reach
Reporting and Optimization
Track post performance across platforms, pulling both quantitative and qualitative insights
Make content recommendations based on what’s working (and what’s not)
Measure Influencer and Creator efforts to maximize reach and engagement
Collaborate crossfunctionally to support brand campaigns, launches, and digital initiatives
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You’ll Be Great in This Role If You Have…
35 years of social media experience, ideally managing accounts for CPG or wellness brands
Strong understanding of TikTok, Meta, and YouTube Shorts, with a POV on content trends
Handson content creation skills: filming, editing, and writing copy that drives action
Ability to write in distinct brand voices with energy, clarity, and confidence
Experience managing creator partnerships and sourcing usergenerated content
Basic knowledge of design and video editing tools (CapCut, Canva, Adobe Express, etc.)
Ability to manage multiple brands, calendars, and creative assets without missing details
A builder mindset you’re energized by being the goto expert and growing something from the ground up
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Compensation and Benefits
$70k$90k base salary + performance bonus
Full medical, dental, and vision coverage
Unlimited PTO and hybrid/remote work setup
Employee discounts across portfolio brands
Monthly paid volunteer time
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Food and Beverage Manufacturing
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Social Media Manager Job at NextFoods, Inc. in Boulder