Marketing and Communication Specialist II - Division of Student L...
University of Florida - Gainesville, Florida, us, 32635![University of Florida](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Apply now (https://secure.dc4.pageuppeople.com/apply/674/gateway/default.aspx?c=apply&lJobID=531207&lJobSourceTypeID=796&sLanguage=en-us) Job no: 531207
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: 04030400 - SL - HEALTH AND WELLBEING
Classification Title:
Marketing and Comunications Spec II
Job Description:
This role serves as project manager, department relations coordinator, and a point of contact between the Health and Wellbeing portfolio and Student Life Marketing & Strategic Communications’ central services to assist in ensuring consistency in requests, timelines, and deliverables focused on achieving both short and long-term organizational goals.
Strategic coordination of health communication and marketing collateral used to educate, and influence health behaviors, participation, and the utilization of the programs, services
Collaborate with leadership in the development of marketing materials for the Health and Wellbeing portfolio by identifying health communication needs based on relevant and thorough research.
Lead the production of health communication in alignment with the overall divisional, portfolio, and departmental strategic plans, ensuring consistency and effectiveness.
Observe social, economic, and political trends that may impact the portfolio, providing recommendations to enhance our image based on these trends.
Work collaboratively with various sources to create a variety of impactful marketing methods, ensuring a comprehensive approach to reaching the target audience.
Obtain relevant information from the Health and Wellbeing portfolio, including product and organizational details, budget constraints, and marketing goals to tailor communication and marketing strategies effectively.
Develop and supervise project management and workflow for completion of marketing or health communication needs
Determine workflow for project requests, set appropriate timelines, ensure communication about project progress; follow-up/follow-through on completion of projects
Confer with Health and Wellbeing portfolio to discuss and determine layout design and goals for communication and marketing pieces; identify and communicate complex project issues.
Oversee recruitment, hiring, training, managing, supervision, and evaluation of student staff and interns.
Manage creative services requests for information, materials, and promotional items managed by marketing areas and complete as required.
Coordinate with Student Life Marketing & Communication central services to assist with strategy related to graphic design, web development, videography, photography, social media, public relations, etc.
Manage marketing-related archive files for the department including but not limited to media clippings, image files, design files, and backup of all digital files.
Assess communication and marketing efforts for success
Evaluate communication and marketing efforts, ensuring they align with public relations efforts and contribute to portfolio objectives.
Devise and evaluate methods and procedures for collecting data, such as surveys, polls, or message testing, or arrange to obtain existing data.
Analyze data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences.
Apply brand standards and best practices.
Regularly plan and assist with health communication to students, staff, alumni and community stakeholders through electronic and print media including websites, publications, social media.
Build and maintain an understanding of the department’s events, programs, services, and target markets to assist in implementing effective marketing campaigns.
Create, proof, and work with Student Life Marketing & Strategic Communications for written materials, including marketing campaigns, press releases, and content for general design projects.
Create and manage content calendar for digital marketing and work in collaboration with Student Life Marketing & Strategic Communications to align calendar to department, division, and university goals and priorities.
Manage and assist with communicating to external vendors.
Develop and maintain vendor relations to assist with building and protecting the UF, Division of Student Life, and Health and Wellbeing portfolio brand standards.
Prepare artwork files for print and meet vendor specifications
Responsible for purchasing various marketing materials (e.g., print materials, signage, environmental design materials) with third-party vendors
Perform other related functions and projects.
Serve on Division of Student Life or University of Florida committees as needed
Serve as a member of the Student Life Marketing Event Coverage Team as needed
Expected Salary:
$60,000
Minimum Requirements:
A Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.
Preferred Qualifications:
EDUCATION & EXPERIENCE
Bachelor’s degree in marketing, public relations/communications, graphic design, or advertising
Demonstrated experience in creating and managing health communication campaigns, social marketing strategies, content creation, and digital engagement.
Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities
Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
Demonstrated experience in brand management
SKILLS
Demonstrated proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canvas
Demonstrated proficiency in social media platforms
Demonstrated experience in website design
Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
Highly proficient in print-related applications and techniques
Proficiency in data collection and assessment tools such as Qualtrics
Demonstrated planning and organization skills
Demonstrated interpersonal skills
Ability to analyze problems, conduct research, and implement solutions.
Supervisory and organizational skills to collaborate effectively with stakeholders, on campus and in the community.
ABILITIES
Accuracy, attention to detail, and a customer service-oriented attitude
Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions
Demonstrated ability to handle multiple projects or tasks simultaneously
Ability to work as part of a team in a multi-faceted environment
Physical ability to perform required tasks, ability to lift and/or move objects weighing 10 pounds or more, ability to carry boxes and materials weighing up to 30 pounds.
Maturity to satisfactorily discharge assigned responsibilities.
Additional Information
SUPERVISION
May provide direct and indirect supervision of part-time, and student staff within the area of responsibility.
Flexibility to adjust schedule may be required (including occasional evenings and weekends) depending on the demands of the position and/or department needs.
Special Instructions to Applicants:
In order to be considered, you must upload a cover letter, resume, and a minimum of three references.
The application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:No
Advertised: 30 Aug 2024 Eastern Daylight Time
Applications close: 29 Sep 2024 Eastern Daylight Time