Marketing Specialist Job at Universal Industries in Cedar Falls
Universal Industries - Cedar Falls, IA, United States, 50614
Work at Universal Industries
Overview
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Overview
Marketing Job Description
Responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth. Must understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Competitive analysis. Determining what marketing tactics competitors are using. Assisting with inbound or outbound marketing activities, such as event planning and advertising.
Qualifications:
Bachelor degree or 5 year experience preferred
Knowledge of marketing digital tools and techniques
Strong computer skills
Knowledge of best SEO practices and Google Analytics
Excellent verbal and written communication skills
Strong analytical skills
Highly developed creativity
Strong problem-solving skills
Adobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)
Search engine advertising (Pay-per-click advertising, Google Ads)
Marketing duties and responsibilities
Producing marketing materials, including literature and advertising copy
Collecting data and forecasting trends
Conducting market research
Creating advertising materials
Promoting company products and services
Checking marketing activities of competitors
Analyzing consumer behavior and collecting data
Planning and organizing promotional events and trade shows
Website management (WordPress knowledge a plus)
Social media management
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Paid time off
- Referral program
Schedule:
- 10 hour shift
- 8 hour shift
- Day shift
- Monday to Friday
- Overtime
Experience:
- adobe: 1 year (Preferred)
- product advertisement: 1 year (Preferred)
- Marketing: 5 years (Required)
Ability to Relocate:
- Cedar Falls, IA 50613: Relocate before starting work (Required)
Offer will be contingent on a pre-employment drug screening.