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Position Purpose:  The Marketing Director is responsible for defining and ensuring the execution of effective marketing strategies and plans for our existing portfolio of FMPs (flavor with modifying properties) s as well as future launches particularly the breakthrough honey truffle sweetener. This leader develops resonant positioning and messaging and drives marketing strategies and activities that fuel commercial growth. Collaborates with Sales, Innovation and Technical teams to best position our portfolio to meet existing and emerging customer needs. This role is a vital part of the leadership team that will help drive the next phase of growth, working directly with Sales and Customer facing when required to clearly differentiate product offerings and value. Additionally, the marketing director will define a clear view of the market and competitive landscape.  

Essential Duties:
Marketing Strategy & Leadership:  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities, generate inbounds, and build corporate brand equity.  • Lead the department, providing guidance reporting to leadership on marketing initiatives and progress. • Manage brand positioning strategy for our two portfolios of FMPs (ClearIQ and ClearHT) and our new breakthrough Honey Truffle sweetener. • Focus on defining key strategies behind the new honey truffle sweetener launch in H2 2026: Branding, labeling, advocacy programs, differentiation vs. competitors.  • Define and manage a new library of consumer research to be utilized to make the case for our ingredients as well as presentations to key customer marketing departments,  • Monitor and track effectiveness of marketing initiatives and strategy and submit performance reports. Manage budgets and allocate resources among projects. • Partner closely with the sales team to drive integrated marketing / sales commercialization plans in key customers and new opportunity areas. Prepare and plan key customer presentations and interact with customers’ marketing departments whenever possible.  • Develop comprehensive knowledge of market dynamics and trends, along with competitor strategies and marketing movements. Act as a thought leader and market expert. Bring innovative ideas and best practices to the table. • Represent and elevate MycoTechnology’s overall ingredient, technology, and company brand through customer- and market-facing interactions. • Work closely with the innovation team to define priorities based on market potential,  , including line extensions as well as new breakthrough innovation launches. • Design and execute all outbound ingredient marketing activities for the company and portfolio, including traditional media, digital media, email, etc. Optimize full lifecycle of paid media campaigns.  • Plan and develop comprehensive portfolio of brand collateral, addressing specific target markets and functions, in collaboration with creative / design team members, brand team, and technical teams. • Support sales in developing customer collateral and presentation materials.  • Manage any external resources required for large-scale marketing and communications campaigns.  

Knowledge, Skills and Experience Required: • Bachelor’s degree in business, Marketing, or related field from an accredited institution. • 10+ years of Marketing experience, including B2B food ingredients. • 5+ years’ experience in the food, ingredient, retail, and/or consumer package goods industry. • Strong understanding of consumer trends in food, Nutrition and Health. • Solid understanding of the sales lifecycle and marketing to sales funnel and pipeline management. • 5+ years of leadership experience: hiring, managing, and developing talent. • Self-starter and strategic, creative thinker with a history of pushing for deadline-driven results. • Excellent time-management skills. • Proficiency in Microsoft Excel, Word, Outlook, Office, PowerPoint. • Superior written, verbal and presentation communication skills; excellent editorial skills; excellent interpersonal skills. • Ability to plan and lead projects of varying complexity with minimal supervision. • Flexibility to travel as required  • Comfortable working in a fast-paced environment, able to influence across the organization.
Preferred: • MBA or master’s degree in a related field from an accredited institution. • Experience in marketing or product management for specialty or premium ingredients. • Food Science or nutrition degree.

Reporting structure: One direct report (marketing manager) Key relationships: Myco Management Team, Sales teams and innovation team. Reports into the Company’s Chief Executive Officer.