Marketing Manager - Technical Product Marketing
IPG Photonics - Marlborough, Massachusetts, us, 01752Work at IPG Photonics
Overview
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Overview
Product Strategy:Market Research: Conduct thorough market research to understand customer needs, preferences, and behaviors. Analyze competitor offerings and industry trends to identify opportunities and gaps.Positioning and Messaging: Develop compelling value propositions for the product based on its features and benefits. Craft clear and impactful messaging that resonates with the target audience.Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans that outline the product launch strategy, including target segments, distribution channels, and promotional activities.Collateral Creation: Manage the creation of marketing materials such as product brochures, datasheets, presentations, and videos that effectively communicate the value proposition to customers, sales teams, and partners.Sales Enablement: Work closely with sales teams to provide necessary training, tools, and resources to effectively sell the product. This includes developing sales training materials and conducting training sessions.Content Creation: Generate content for various marketing channels, including blog posts, whitepapers, case studies, and social media content, to establish thought leadership and drive product awareness.Customer Insights: Gather feedback from customers and analyze user data to continuously improve the product and identify potential areas for enhancement.Cross-functional Collaboration: Collaborate with product management, engineering, sales, and marketing teams to align on product strategies, features, and marketing initiatives.Measurement and Analysis: Define key performance indicators to measure the success of marketing campaigns and product performance. Analyze data to make informed decisions and iterate on marketing strategies.
University degree in business, marketing, strategy or related field, MBA preferredMarketing certification or equivalent is desirable5+ years of experience in a product marketing role with a global technology company or manufacturing businessSelf-starter with a track record of successAbility to identify trends, opportunities, and threats and customize marketing plans accordinglyTeam player with proven ability to influence cross-functional teams without formal authorityExceptional communication, project management and problem-solving skillsAbility to manage multiple marketing programs simultaneouslyA firm understanding of current marketing trends
#IND789#ZR377 Simarano Drive, Marlborough, Massachusetts 01752Exempt