Director, Strategic Marketing - Migraine Portfolio
BioSpace, Inc. - Florham Park, New Jersey, us, 07932
Work at BioSpace, Inc.
Overview
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Overview
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .
Job Description
Purpose:
Leads Marketing Strategy for the Migraine Portfolio in collaboration with Heads of Marketing and Key Cross-functional Partners. Provides positive leadership and influence across the Franchise, Business Unit, and Enterprise. Leverages data and insights with a strategic mindset in all aspects of leading portfolio initiatives that will positively impact the business and customers. Effectively orchestrates across teams and external partners including agencies.
Responsibilities:
Leadership:
delivers on the One AbbVie leadership model with an enterprise mindset. Influences, co-creates, and engages across a matrix within marketing and with cross-functional partners. Leads a team portfolio marketers and acts as a peer leader with HCP and Consumer brand teams.
Marketing Strategy:
provides overarching marketing leadership and guidance to establish marketing strategic and tactical plans for portfolio initiatives including market access pull through with HCPs, and key short /long-term strategic projects.
Strategic Planning & Operations:
oversight of key marketing deliverables for the portfolio that may include planning, organization, follow up, and execution. May include sales team cycle planning and/or competitor readiness planning for example.
Action and Accountability:
determines the appropriate action, execution, monitoring, and optimization of marketing plans. Ability to manage multiple projects at the same time.
Impact:
ability to translate complex ideas into clear strategic action plans that will achieve business and educational objectives that results in positive customer experience and impact
Qualifications Bachelors Degree required A minimum of 5 years of marketing in pharmaceutical industry HCP professional promotion marketing experience preferred Experience leading strategic planning and proficiency with marketing fundamentals required Experience working with retail pharma products and/or large priority brands Cross-functional and/or similar experiences including field sales leadership, HCP education and market access a plus Demonstrated success and impact on more than one brand and/or therapeutic area Preferred Qualifications:
8+ years of marketing in pharmaceutical industry Key Stakeholders:
Market Access & Patient Services Heads of Marketing for Migraine Brands Customer Engagement Team Head of Sales Consumer Marketing Franchise Operations & Communications Compliance MRP Integrated Brand Teams Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html