Associate Manager of Product Marketing - Drybar
Helen of Troy - Irvine, California, United States, 92713![Helen of Troy](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Associate Manager of Product Marketing
(hybrid work onsite and from home), and make an immediate impact on our trusted brands: Revlon, Hot Tools, Bed Head, Drybar, Gold-n-Hot and Curlsmith. Together, we build innovative and useful products that elevate people's lives everywhere every day!
What you will be doing:
The Associate Manager of Product Marketing will develop and manage 360 marketing campaigns and initiatives to elevate the Drybar brand while growing engagement and driving growth. This individual will lead product-focused campaign creation and execution with cross-functional teams including Social, Influencer & PR, e-Commerce, Channel and Education & Events to help create a strong, cohesive, seamless brand experience across all touch points along the customer journey.
Lead the creative process from brief through final results, partnering with cross-functional teams to develop briefs for all new launches and brand campaigns.
Work with cross-functional teams to ensure cohesive messaging across channels while also demonstrating opportunities within each channel for increased reach/engagement.
Brief in creative team and ensure clarity on all creative asset requests.
Collaborate with channel marketing/sales on product launch dates; communicate any shifts with creative as it relates to the workback and delivery dates.
Develop timelines for delivery of final files to cross functional teams by their timelines (i.e. retailer due dates for Channel team, etc.).
Adhere to creative team’s timelines, manage creative review rounds for campaigns and provide consolidated feedback from key team members.
Liaise between creative team and cross-functional and provide direction so that all assets support the Brand DNA, developing outstanding consumer journeys and creative that aligns with the original brand brief.
Partner closely with creative team to ensure shot list is accurate and all content gets gathered for creative assets requested.
Work with internal key partners to identify all details for model casting (# of models, hair type/texture/length/color, skin tones, etc.) and create model brief for creative team.
Ensure overlap of models is accurate to support launches, considering launch dates and retailer leads.
Partner with Product Marketing Manager to align on model details (including before & after and finished looks) so that impactful transformations and strong imagery are captured.
Partner with Brand Marketing and plan regular re-focus programs/campaigns that maintain an always-on focus for core SKUs.
Lead development of creative briefs with cross-functional teams. Manage pre-production planning for photo/video shoots with creative team.
Partner with each channel to define and complete icon product strategy (i.e., activations, sampling, etc.).
Skills needed to be successful in this role:
Exhibit a keen ability to handle a multitude of projects at one time, be proactive, hands on and handle pressure in a fast paced business.
Proactive, self-starter, ability to drive and manage programs independently.
Balance between analytical and creative thinking.
Resourcefulness in solving problems and pursuing new, valuable and innovative opportunities.
Ability to coordinate, prioritize, and deliver multiple products or services concurrently under time constraints.
Excellent presentation, communication and project management skills.
Minimum Qualifications:
BA/BS in Business, Marketing, International Business.
3+ years of relevant experience in CPG, Beauty or Fashion.
Passionate about the beauty industry and trend savvy.
Strong analytical skills including ability to translate reports.
Proficient in Excel, Power Point, Word and Outlook.
Consumer obsessed demonstrates deep understanding of the retail/beauty landscape.
Experience with external agencies (i.e. Creative).
Experience managing budgets.
Authorized to work in the United States on a full-time basis.
Preferred Qualifications:
Experience working in Prestige Beauty.
Benefits:
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
For more information about Helen of Troy, visit
www.helenoftroy.com .
Helen of Troy is an Equal Opportunity/Affirmative Action Employer.
We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background.
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