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As we continue to make language learning more effective and delightful, we're hiring a Head of Creative to join our NYC office and lead our Performance Marketing and Brand creative across all channels. Come join our team!
About the Role:
In this pivotal role as Head of Creative, you will drive innovative concept development, compelling storytelling and design excellence, ensuring our acquisition marketing efforts are driving an impactful ROI while also ensuring our brand stands out in the competitive language learning landscape. Reporting into our Global Director of Brand & Creative, you will collaborate closely with cross-functional teams, including Marketing, Product, and Leadership across NY and Berlin. You will oversee the strategic direction and tactical execution of Growth, CRM, and Brand campaigns while leading and nurturing a talented in-house team of writers, designers, and videographers.
This position is located in NYC and requires a minimum of 3 days/week in office.
You will:
Lead full cycle development of innovative and on-brand creative assets for performance marketing campaigns across digital, offline, lifecycle marketing, retention marketing and brand campaigns
Translate the Babbel product into compelling, human-centric storytelling campaigns that attract and retain learners
Lead the creative teams, working with leaders of content, video, and design to develop and execute cross-functional campaign concepts through to completion
Develop themes, messaging-direction and write copy
Oversee sourcing and creation of original creative content across ecommerce platforms, social media, CRM, promotions and campaigns
Ensure brand and creative consistency across product and marketing assets
You have:
Proven experience (minimum 8 years) managing and mentoring a creative team of 8+ creatives
A Performance-driven mindset with an extensive track-record of executing high performing direct-response and brand-building campaigns; a strong portfolio of brand, digital, and marketing campaigns
Able to translate big ideas into engaging, simple language and proficient in selling those ideas to stakeholders at all levels
Ability to balance creative excellence with strategic business goals
Data-informed approach that builds campaigns based on performance metrics
A diverse personal network of freelance creatives
AI Savvy: Experience leveraging AI tools to boost creativity and productivity in your work
Working knowledge of graphic editor and prototyping tools (i.e. Figma, photoshop, illustrator, after effects, etc)
Benefits
Working at an international start-up with a strong sense of mission
Bonus eligible and generous 401K matching
Responsibility from day one; you can make an impact!
Strong skill and career development, frequently working closely with the VP, CEO and other managers
20 PTO days every year with additional tenure-based days after 2 years
Salary Information:
In New York City, the reasonable annualized full-time salary range for this role is $160,000-$188,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
Babbel is an equal opportunity employer committed to diversity and inclusion.
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Design, Art/Creative, and Information Technology
Industries Technology, Information and Internet
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Babbel is hiring: Head of Creative in New York