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The Director of Product Marketing at Nerdy will play a pivotal role in developing and executing go-to-market strategies for our comprehensive portfolio of AI-powered educational technology products. In this critical position, you will help shape how we position and market our live online learning platform that connects learners of all ages with expert educators across 3,000+ subjects. You'll be responsible for articulating the unique value of our platform that leverages machine learning algorithms and AI technology to intelligently match learners with the experts who best fit their needs. Working closely with cross-functional teams including Product Management, Sales, and Customer Success, you'll ensure our educational solutions resonate with students and families globally.

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity While professional experience and qualifications are key for this role, ensure you have the preferable soft skills before applying. By joining Nerdy as Director of Product Marketing, you'll help transform learning through innovative AI-powered solutions, driving growth in both direct-to-consumer and institutional channels. About Nerdy Nerdy (NYSE: NRDY), parent of Varsity Tutors, is a leading platform for live online learning, leveraging AI to connect learners with experts across 3,000+ subjects. Our solutions include one-on-one instruction, group classes, and adaptive self-study, available directly to consumers and institutions. Nerdy is publicly traded on the NYSE. Learn more about our strategy and offerings in shareholder communications. Minimum Qualifications

Bachelor's degree in Marketing, Economics, or related fields 8+ years in product marketing, preferably in edtech, SaaS, or consumer tech Proven success in launching subscription services Experience marketing to B2C and B2B audiences Excellent communication and technical translation skills Data-driven with strong analytical skills Background in marketplace product messaging Ability to thrive in a fast-paced, innovative environment Proven use of AI solutions for scale and efficiency Responsibilities

Develop product positioning, messaging, and go-to-market strategies for Nerdy's learning products Create marketing strategies for Varsity Tutors and Varsity Tutors for Schools, emphasizing AI benefits Collaborate with Product Management on product roadmaps and platform innovations Produce marketing collateral showcasing AI tools like Tutor Copilot and Lesson Plan Creator Conduct market research and competitive analysis Plan and execute product launches and campaigns Serve as a subject matter expert and train sales teams Analyze product performance and customer feedback for strategy refinement Lead the product marketing team, aligning with Nerdy's mission Build relationships with industry analysts, influencers, and partners Develop narratives highlighting our extensive subject coverage and expert network Collaborate with communications for product announcements Leadership Principles Goes Deep, Delivers Results, Bias for Action, Builds Teams, Builds Trust & Communicates Openly, Thinks Big & Innovates, Is Apolitical Benefits

Competitive salary with equity (RSUs) Comprehensive healthcare plans 401(k) with immediate company match Generous parental leave Flexible PTO Free learning membership with tutoring and courses Access to AI tools to enhance productivity

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