Field Marketing Manager New England
palo_alto_networks - New York, New York, us, 10261
Work at palo_alto_networks
Overview
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Overview
Support of regional demand generation, pipeline and revenue objectives. Create annual and quarterly marketing plans and targets for your sales region and annual and quarterly co-marketing plans with your top go-to channel partners in your region. Meet frequently with sales leaders, channel account managers, inside sales, and top reseller partners. Represent the overall marketing department and promote global programs, initiatives and launches in sales and channel partner meetings. Develop and implement brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and your field marketing peers. Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. Manage regional program budget and execution including discretionary MDF with channel partners. Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. Communicate program status, action items, results, and deliverables across marketing and sales. QUALIFICATIONS:
Proven track record executing innovative and multi-part event and demand generation programs in a B2B selling environment. Ability to provide consultative input to senior sales leaders. Clear understanding of how to work with Value Added Resellers and Distributors. Solid understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers and partners in dialogue about their business needs and security solutions. Attention to detail and discipline to follow established policies and processes. Primary recruiting locations are the New England and Northeast metro areas. EXPERIENCE:
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 10+ years. Experience with account-based marketing programs and large-account selling teams required.
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